Home Schooling is Seldom Done at Home! :: Personal Narrative Essay Example

My Home Schooling is Seldom Done at Home! I am composing this article in the expectation of addressing two inquiries that you may have for any individual who learns at home: for what reason do I self-teach and how would I do it? Â In the wake of moving on from the Antioch School, a private elective school associated with Antioch College, I chose to spend my seventh grade year at Ridgewood, a private academy. This was as opposed to going on the Yellow Springs Junior High like the greater part of my companions. I picked Ridgewood fundamentally for one explanation: the understudies. They were upbeat, vivacious, tolerating, and appeared to be extremely keen on their work. Â Despite the fact that I got generally excellent evaluations, and did very well scholastically at Ridgewood, I found that my learning was exceptionally controlled and recommended. At the Antioch School I had consistently been urged to assume responsibility for my own learning. However, at Ridgewood everybody was relied upon to move alongside every other person, trudging at an all inclusive pace that was unreasonably quick for a few and vastly unreasonably delayed for other people. It was normal that we would oblige our learning to benefit the class; nobody was permitted to move out of the unremarkable mood and learn for themselves. Our psyches were not our property, they had a place with a common cerebrum bank and nobody could make a withdrawal without their different colleagues taking out precisely the same sum. For instance, despite the fact that sentence structure had consistently been simple for me, I was still regularly expected to finish four language assignments for each night alongside every other person in the class, regardless of whether I required them. I regularly discovered I didn't possess the energy for my own advantages or my own learning. Â I left Ridgewood with a firm thought in my mind: I was not returning the following year; I was going to self-teach. My folks and I had talked about this finally during the second 50% of my seventh grade year. There was so much I needed to do, such huge numbers of things I needed to achieve that I knew would not be conceivable on the off chance that I stayed at Ridgewood. Along these lines, that last day, subsequent to stating goodbye to my companions and disclosing to them I would not be restoring the following year, I at long last began to carry on with my life. Â That first year of self-teach was loaded up with such a fantastic feeling of delight.

Health and Wellness in the Workplace Essay Example for Free

Wellbeing and Wellness in the Workplace Essay Proposal Statement: Health and Wellness programs in a working environment can profit representatives by helping them deal with their physical and passionate wellbeing, lessen pressure and give a prize framework program in the work environment. I. Presentation. II. Give Nutrition Programs A. Oversee workers physical passionate wellbeing 1. Give various workshops to oversee distinctive medical problems. 2. Make a program that accommodates your representatives worries in the workplace. III. Advances employee’s impeccable participation A. Forestall employee’s non-attendance 1. By giving arbitrary health check 2. Prize workers for ideal participation in the health programs IV. Decrease Stress in Workplace A. Give breaks to assist workers with diminishing pressure 1. Start a gathering during 15 minutes break to walk 2. Give a back rub specialist once at regular intervals to give 15 minutes back rubs to alleviation stress. 3. Give a pressure the board workshop for sustenance and excerising. V. Prize System in the work environment to achieve Goals A. Give a prize program to get thinner and remain strongly 1. An emotionally supportive network for representatives by offering additional days off for doing the projects. 2. Make a reward program for workers for arriving at wellbeing objectives. VI. End. Assets By: Alden, Sharyn, Regroup, Recharge, Credit Union Magazine, Jul 2007, Vol. 73 Issue 7, p 30-35, 6p; Abstract By: Bulk Tran Sporter, Tax credits proposed for representative health, Nov. 2007, Vol. 70, Issue 5, p12-12, 1/2p; Abstract By: Shepherd, Leah Carlson, More time to smell the

Complete Guide to Branding Strategies

Complete Guide to Branding Strategies © Shutterstock | BlackpanterThis article explores the world of branding and branding strategies, pre-branding measures, the stages of the branding process, as well as some of the most popular branding strategies that you can choose from for your business.INTRODUCTION INTO BRANDINGYour brand is more than a mere representation of your business’s name, logo, or catchphrase; it is the entire experience that your consumers and potential consumers have with your business. Your brand strategy, therefore, is a representation of what your business stands, an oath that you take, and the sort of business character you portray. As much as branding may include your business’s name, logo, and color scheme, these are simply creative components of your whole brand.Your brand represents you every day in the market through:Images conveyed by your businessThe messages contained in your campaigns and websitesYour Employee-Consumer interactionConsumer opinion of your businessBranding is a necessity for any products or services sold in a large consumer market. It is also crucial in business to business environments since it helps your business stand out in the crowd. Brand strategy is what makes you relevant in the market. It is what makes your business as a force to reckon with in the market.Take a moment to think about some very successful brands, for example, Nike, Starbucks or Apple. You probably know what these brands represent. Now proceed to imagine that your business is in competition with these organizations. If you are going to capture a sizeable market share, you will have to start by implementing a strong brand strategy or you are likely to be invisible in the face of such fierce completion.In your business’s field, the competition may not be too fierce, but if you put any two organizations side by side, the organization that represents something of high value will always outperform its competition in terms of closing and retaining consumers. Similarly, successful branding creates brand equity, which is the amount consumers are willing to part with for the mere fact that it is your particular brand; brand equity is what builds your business’s value over time.[slideshare id=2547538doc=developingabrandstrategy-091120113456-phpapp02w=640h=330]PRE-BRANDING MEASURESWhen it comes to branding, if you employ a winning strategy that is perfectly suited for your business, you will undoubtedly excel in your endeavor to grow your consumer base. However, this section of the article will discuss the measures to be taken prior to implementing that branding strategy. The following measures are essential for you to be able to successfully implement a branding strategy for your business.Understand what a Brand MeansThe very first step is understanding what your brand stands for as well as what you want your brand to represent.Simply note down all characteristics that describe your brand on one side of a sheet and how you would like your brand to be perceive d on the other. Once this list has been complied, fine-tune it and ensure that you are in full command of your brand so as to reach your consumers, and more importantly, potential consumers.The characteristics that describe your brand should be the differentiating factor between your business and that of your competitors. These characteristics should not only comprise of the products and services that your business provides, but also what your business is known for. These characteristics should also assist you in identifying how you can positively move the consumers into favoring your products and services over those of your competition.For this purpose do the following:Understand your business’s niche and how you are unique form competitorsKnow your target audience intimatelyUnderstand how your product or service satisfies your consumers’ and potential consumers’ needsConvert Employees into Brand AmbassadorsYour employees are a representation of your business and your brand a s a whole; they are the first real impression potential consumers have of your organization. For this reason, ensure all your employees fully grasp what the business’s brand stands and that they remain true to the brand in the performance of their duties.More often than not, you will find that owners and managers are aware of what a brand represents but the people who actually come into contact with consumers do not understand the brands intent; isn’t that ironic? Yes. It is extremely important that everyone is reading form the same playbook and understands how to represent what your brand stands for; this is especially so for those interacting with your consumers and potential consumers.To convert your employees into your number one brand ambassadors, you should:Express what your brand represents in a simple digestible mannerTrain your employees on how to properly represent that brandHave systems that ensure employees always keep the essence of your brand at heart[slideshare id =31353766doc=brandambassadorblueprintbybrittmichaelian-140218133516-phpapp01w=640h=330]STAGES OF YOU BRANDING PROCESSMost people assume that branding is a mysterious and complicated process, but in reality branding should be quite simple. Branding is a straightforward process of fine-tuning your focus:Who are you?What makes you unique?What value do you bring the consumer?This simple definition does not necessarily mean it will be a piece of cake to conduct your own brand strategy process. There are steps and exercises that will contribute to your success in that endeavor.However, the stages to take in implementing your brand strategy may be easier than you imagine as you can see below:Discovery: Tells you who you are as a business and who you want to become.Clarification and Articulation: Eloquently and concisely presenting your business’s character and values.Differentiation and Presentation: Presenting to the world your uniqueness and value.Creative Stage: Bringing out your dist inguished identity and creative aspects.Application: Showing up to the world.DiscoveryEvery branding process, as I am sure you are aware by now, includes discovery. Discovery in this context means the process of better understanding who you are as a business, what you represent, and what you want to represent, even though you thought you were already aware. What we think of ourselves in business in most cases is very different from what the consumers think of us. Ultimately, it is the consumers that matter. The consumers will define your brand in the end; you just have to help in shaping their perception of your brand.In addition to consumer research, this stage involves brand auditing and the examination of your business’s culture, history, competitor environment, mission, and vision. At this stage a business plan or a customer satisfaction survey will give you insight into the direction you want your business to take and in what areas you want to effect change.Clarification and ArticulationThis is where the information you have gathered in the process of discovery is processed into a strategy that will propel you to where you want to be. It is where aspects such as the business’s values and corporate personality are defined and articulated into words and slogans.Ensure that these words and slogans are exhaustively refined to give them the greatest power of representation possible of your business. Differentiation and PresentationThis stage in the branding process is pivotal to your new brand in the eyes of the consumers. This is where the consumer looks at your business in comparison to the competition. In this stage, you present to the world in detail what your unique value is; an account of the unique benefit you provide. You present to the consumer what sets you apart from the crowd. This presentation is often done through a series of strategic statements, which will become your guide in business decision-making henceforth.Creative StageThis is going to be the most interesting stage of your branding process. The creative stage will include the designing of the business’s logo, packaging, primary slogan, color schemes, advertisement videos, voice clips, among other creative activities. This stage is the stage in which you express your business’s personality and style. It is not a surprise that you will see most business’s attempting to skip all the stages and get straight to the creative stage. However, without going through the first three stages, such an approach will, in all probability, only end up bringing out the aesthetic value of your brand. But with the discovery, articulation, and differentiation done; a combination of what your business stands for and a creative aspect can be that much more powerful and strategic.Logos and packaging are just a tip of the iceberg. Underneath your business’s logo and good packaging should be a deeper meaning of your business’s values. Backed by the first three stages of the bra nding process, the creative stage solidifies a cohesive brand personality for your business. Everything at this stage works towards a common goal. It is not uncommon for businesses at this stage to realize that in order to stay true to the brand values realized in previous stages, there is a need for fine-tuning or even a total overhaul of some of their products and services. So do not be shocked if you come to the same discovery; don’t panic, it’s all part of the process of implementing your brand strategy successfully.ApplicationThis is the stage that inspired the initiation of the process; this is the actual launch of your brand. Some of the obvious aspects are inclusive of designing of websites, enhancing social media interaction and awareness, creation of business cards, and so forth.However some of the most essential determinants of the successful launch of your brand are things like employee conduct and the actual consumer experience. These are factors that will not be ne cessarily affected by the creative stage (logos and color schemes), but significantly affected by the initial stages where the articulation of your business’s values, character, and competitive edge took place.This is not to disregard the creative stage; the creative stage is equally important for promoting the aesthetic value and attractiveness of your brand to consumers as well as encouraging word of mouth and social media awareness of the brand.These stages are all critical in building your final brand. Sadly, most businesses will focus most of their efforts on the last two stages giving very little priority to the stages that are the true lifeline of any brand strategy. Where great strategy and articulation inspires creativity, and where you present value that resonates with your consumers and potential consumers, your brand begins to take deep root in the market over any competitors.TYPES OF BRANDING STRATEGIESBranding strategies are a tool used to establish your product or s ervice in the market and cement your brand. Once successfully established your brand is able to grow and mature even in a saturated market. Making a smart branding decision for your business is important because your business may have to live with the effects of that decision for a long time. Suitability of branding strategies defers from business to business.The following are some of the commonly used branding strategies you can consider for your business.Word of MouthThis may be the best branding strategy for any organization. There is nothing more empowering for your business brand than getting consumers to tell other consumer about your product or service. Some studies have proven that word of mouth can be much more powerful than conventional advertising.Today word of mouth can be used as a branding strategy through the use of wide spread awareness among consumers and potential consumers on social media platforms. Making your brand a household name in such platforms where recomm endations from friends or followers are everything, can popularize your brand in no time.[slideshare id=40799007doc=sscopy-141027221212-conversion-gate01w=640h=330]Successfully implementing this strategy demands the following:Target Influencers: Speaking to leaders and influential persons about your brand. For example, journalists, bloggers, trendsetters, or even public figures.Build a Social Media Community: This is the fastest way to dispense information and make people aware of your brand. Information in social media spreads like wild fire.Be a Leader: Do not just depend on influencers, take charge of your business’s brand; figure out why your business is unique and tell people.Honesty: For your brand’s awareness to last the consumers must trust your brand. For word of mouth to be successful as your business’s branding strategy, you have to be a worthy topic of discussion.No-Brand BrandingSome organizations these days have adopted an alternative approach to conventional bra nding strategies. No-brand branding involves making your brand conspicuous by not branding it.While it may sound pointless and quite possibly counterproductive, the results can be quite positive.For example, ‘Yellow Cap’ is a company form Venezuela that became a popular brand by simply manufacturing yellow caps and nothing more. By forgoing branding or flashiness, your business can save money that would have been spent in other branding strategies. Your products and services, on the other hand, will appeal to the segment of the market that wants high quality products without necessarily being concerned by the brand name.Attitude BrandingThe attitude branding strategy is used to create an emotional connection with your audience or consumers. This connection does not have to be necessarily linked with the product or service you are offering as a business and may sometimes be completely irrelevant. This strategy focuses on a certain feeling, lifestyle, or identity.Nike, for example , uses this kind of strategy. As a company that produces shoes just like any other shoe company, Nike differentiates itself in the market by using the trademark tick logo. The logo has come to be a representation of health, agility, as well as an independent lifestyle emphasized in the slogan, ‘Just do it.’Other brands that have adopted this branding strategy are Coca Cola and Apple. By adopting this branding strategy your brand will be contributing to your consumers’ identity. For example, by wearing Converse sneakers, a person does not just make a fashion statement but an identity/personality statement.Brand ExtensionBrand extension is where an already established brand name is used as an instrument to boost the popularity and brand awareness of a new or revised product.This branding strategy is especially popular in the fashion, furniture, and the hotel industries.In most cases, the product is never much different from how it was previously presented in the market except fo r the fact that it now has a new and popular brand name. However, note the risk in using this branding strategy for your business is the risk of diluting your own brand’s identity from its own market segment or niche.Therefore, before implementing this strategy you should consider whether you are ready to water down the character of a brand you worked so hard to grow.Learn some interesting brand extensions that failed. Multi-brands StrategyAnother popular brand strategy is the multi brand strategy. This branding strategy will especially work for you if your business is in a saturated market. This strategy works by releasing two or more brands of the same product making them seem like they are in competition in order to take up a larger share of the market.The rationale behind this strategy is that if you have five out of ten brands in the market, you will capture a larger market share than if you only had one brand.Therefore, if your business is at a level where you can afford to launch more than one branding campaign, launching several brands may lead to an overall increase in your business’s revenue. This strategy will also increase your cumulative/overall brand awareness; despite the fact it is split amongst several brands.TO SUM UPBranding is your business’s identity in the market. The question we should all ask ourselves is whether our business’s brands say what we want them to. Your business’s image is all based on the message you send out to the market through branding. What message are you sending out to the world? A negative impression of your business might detour potential consumers, just as a positive impression will encourage potential consumers to try your product or service. How you brand your business’s products or services is an integral part of that business’s success.However, simply choosing a suitable branding strategy for your business is not enough to guarantee your product’s success. If you skip the initial stages of clar ification, articulation, and differentiation of your business’s values and character, the whole branding process might end up being fruitless and disappointing to you. In addition to this, branding is not simply about sending an image out to the world; successful branding also demands that your employees act as branding ambassadors for the business. A successful branding initiative will be determined by first answering the following questions:What are the values of my business? What does my business stand for? What do I want my business and brand to represent? How does my business offer value to my consumers? How am I a unique force in my field of business?If you thought branding and branding strategies were not worth investing in, or that they did not matter, you were deeply mistaken. Clients and consumers will judge your business based on the brand image that you portray, therefore, invest in your business’s branding.

Complete Guide to Branding Strategies

Complete Guide to Branding Strategies © Shutterstock | BlackpanterThis article explores the world of branding and branding strategies, pre-branding measures, the stages of the branding process, as well as some of the most popular branding strategies that you can choose from for your business.INTRODUCTION INTO BRANDINGYour brand is more than a mere representation of your business’s name, logo, or catchphrase; it is the entire experience that your consumers and potential consumers have with your business. Your brand strategy, therefore, is a representation of what your business stands, an oath that you take, and the sort of business character you portray. As much as branding may include your business’s name, logo, and color scheme, these are simply creative components of your whole brand.Your brand represents you every day in the market through:Images conveyed by your businessThe messages contained in your campaigns and websitesYour Employee-Consumer interactionConsumer opinion of your businessBranding is a necessity for any products or services sold in a large consumer market. It is also crucial in business to business environments since it helps your business stand out in the crowd. Brand strategy is what makes you relevant in the market. It is what makes your business as a force to reckon with in the market.Take a moment to think about some very successful brands, for example, Nike, Starbucks or Apple. You probably know what these brands represent. Now proceed to imagine that your business is in competition with these organizations. If you are going to capture a sizeable market share, you will have to start by implementing a strong brand strategy or you are likely to be invisible in the face of such fierce completion.In your business’s field, the competition may not be too fierce, but if you put any two organizations side by side, the organization that represents something of high value will always outperform its competition in terms of closing and retaining consumers. Similarly, successful branding creates brand equity, which is the amount consumers are willing to part with for the mere fact that it is your particular brand; brand equity is what builds your business’s value over time.[slideshare id=2547538doc=developingabrandstrategy-091120113456-phpapp02w=640h=330]PRE-BRANDING MEASURESWhen it comes to branding, if you employ a winning strategy that is perfectly suited for your business, you will undoubtedly excel in your endeavor to grow your consumer base. However, this section of the article will discuss the measures to be taken prior to implementing that branding strategy. The following measures are essential for you to be able to successfully implement a branding strategy for your business.Understand what a Brand MeansThe very first step is understanding what your brand stands for as well as what you want your brand to represent.Simply note down all characteristics that describe your brand on one side of a sheet and how you would like your brand to be perceive d on the other. Once this list has been complied, fine-tune it and ensure that you are in full command of your brand so as to reach your consumers, and more importantly, potential consumers.The characteristics that describe your brand should be the differentiating factor between your business and that of your competitors. These characteristics should not only comprise of the products and services that your business provides, but also what your business is known for. These characteristics should also assist you in identifying how you can positively move the consumers into favoring your products and services over those of your competition.For this purpose do the following:Understand your business’s niche and how you are unique form competitorsKnow your target audience intimatelyUnderstand how your product or service satisfies your consumers’ and potential consumers’ needsConvert Employees into Brand AmbassadorsYour employees are a representation of your business and your brand a s a whole; they are the first real impression potential consumers have of your organization. For this reason, ensure all your employees fully grasp what the business’s brand stands and that they remain true to the brand in the performance of their duties.More often than not, you will find that owners and managers are aware of what a brand represents but the people who actually come into contact with consumers do not understand the brands intent; isn’t that ironic? Yes. It is extremely important that everyone is reading form the same playbook and understands how to represent what your brand stands for; this is especially so for those interacting with your consumers and potential consumers.To convert your employees into your number one brand ambassadors, you should:Express what your brand represents in a simple digestible mannerTrain your employees on how to properly represent that brandHave systems that ensure employees always keep the essence of your brand at heart[slideshare id =31353766doc=brandambassadorblueprintbybrittmichaelian-140218133516-phpapp01w=640h=330]STAGES OF YOU BRANDING PROCESSMost people assume that branding is a mysterious and complicated process, but in reality branding should be quite simple. Branding is a straightforward process of fine-tuning your focus:Who are you?What makes you unique?What value do you bring the consumer?This simple definition does not necessarily mean it will be a piece of cake to conduct your own brand strategy process. There are steps and exercises that will contribute to your success in that endeavor.However, the stages to take in implementing your brand strategy may be easier than you imagine as you can see below:Discovery: Tells you who you are as a business and who you want to become.Clarification and Articulation: Eloquently and concisely presenting your business’s character and values.Differentiation and Presentation: Presenting to the world your uniqueness and value.Creative Stage: Bringing out your dist inguished identity and creative aspects.Application: Showing up to the world.DiscoveryEvery branding process, as I am sure you are aware by now, includes discovery. Discovery in this context means the process of better understanding who you are as a business, what you represent, and what you want to represent, even though you thought you were already aware. What we think of ourselves in business in most cases is very different from what the consumers think of us. Ultimately, it is the consumers that matter. The consumers will define your brand in the end; you just have to help in shaping their perception of your brand.In addition to consumer research, this stage involves brand auditing and the examination of your business’s culture, history, competitor environment, mission, and vision. At this stage a business plan or a customer satisfaction survey will give you insight into the direction you want your business to take and in what areas you want to effect change.Clarification and ArticulationThis is where the information you have gathered in the process of discovery is processed into a strategy that will propel you to where you want to be. It is where aspects such as the business’s values and corporate personality are defined and articulated into words and slogans.Ensure that these words and slogans are exhaustively refined to give them the greatest power of representation possible of your business. Differentiation and PresentationThis stage in the branding process is pivotal to your new brand in the eyes of the consumers. This is where the consumer looks at your business in comparison to the competition. In this stage, you present to the world in detail what your unique value is; an account of the unique benefit you provide. You present to the consumer what sets you apart from the crowd. This presentation is often done through a series of strategic statements, which will become your guide in business decision-making henceforth.Creative StageThis is going to be the most interesting stage of your branding process. The creative stage will include the designing of the business’s logo, packaging, primary slogan, color schemes, advertisement videos, voice clips, among other creative activities. This stage is the stage in which you express your business’s personality and style. It is not a surprise that you will see most business’s attempting to skip all the stages and get straight to the creative stage. However, without going through the first three stages, such an approach will, in all probability, only end up bringing out the aesthetic value of your brand. But with the discovery, articulation, and differentiation done; a combination of what your business stands for and a creative aspect can be that much more powerful and strategic.Logos and packaging are just a tip of the iceberg. Underneath your business’s logo and good packaging should be a deeper meaning of your business’s values. Backed by the first three stages of the bra nding process, the creative stage solidifies a cohesive brand personality for your business. Everything at this stage works towards a common goal. It is not uncommon for businesses at this stage to realize that in order to stay true to the brand values realized in previous stages, there is a need for fine-tuning or even a total overhaul of some of their products and services. So do not be shocked if you come to the same discovery; don’t panic, it’s all part of the process of implementing your brand strategy successfully.ApplicationThis is the stage that inspired the initiation of the process; this is the actual launch of your brand. Some of the obvious aspects are inclusive of designing of websites, enhancing social media interaction and awareness, creation of business cards, and so forth.However some of the most essential determinants of the successful launch of your brand are things like employee conduct and the actual consumer experience. These are factors that will not be ne cessarily affected by the creative stage (logos and color schemes), but significantly affected by the initial stages where the articulation of your business’s values, character, and competitive edge took place.This is not to disregard the creative stage; the creative stage is equally important for promoting the aesthetic value and attractiveness of your brand to consumers as well as encouraging word of mouth and social media awareness of the brand.These stages are all critical in building your final brand. Sadly, most businesses will focus most of their efforts on the last two stages giving very little priority to the stages that are the true lifeline of any brand strategy. Where great strategy and articulation inspires creativity, and where you present value that resonates with your consumers and potential consumers, your brand begins to take deep root in the market over any competitors.TYPES OF BRANDING STRATEGIESBranding strategies are a tool used to establish your product or s ervice in the market and cement your brand. Once successfully established your brand is able to grow and mature even in a saturated market. Making a smart branding decision for your business is important because your business may have to live with the effects of that decision for a long time. Suitability of branding strategies defers from business to business.The following are some of the commonly used branding strategies you can consider for your business.Word of MouthThis may be the best branding strategy for any organization. There is nothing more empowering for your business brand than getting consumers to tell other consumer about your product or service. Some studies have proven that word of mouth can be much more powerful than conventional advertising.Today word of mouth can be used as a branding strategy through the use of wide spread awareness among consumers and potential consumers on social media platforms. Making your brand a household name in such platforms where recomm endations from friends or followers are everything, can popularize your brand in no time.[slideshare id=40799007doc=sscopy-141027221212-conversion-gate01w=640h=330]Successfully implementing this strategy demands the following:Target Influencers: Speaking to leaders and influential persons about your brand. For example, journalists, bloggers, trendsetters, or even public figures.Build a Social Media Community: This is the fastest way to dispense information and make people aware of your brand. Information in social media spreads like wild fire.Be a Leader: Do not just depend on influencers, take charge of your business’s brand; figure out why your business is unique and tell people.Honesty: For your brand’s awareness to last the consumers must trust your brand. For word of mouth to be successful as your business’s branding strategy, you have to be a worthy topic of discussion.No-Brand BrandingSome organizations these days have adopted an alternative approach to conventional bra nding strategies. No-brand branding involves making your brand conspicuous by not branding it.While it may sound pointless and quite possibly counterproductive, the results can be quite positive.For example, ‘Yellow Cap’ is a company form Venezuela that became a popular brand by simply manufacturing yellow caps and nothing more. By forgoing branding or flashiness, your business can save money that would have been spent in other branding strategies. Your products and services, on the other hand, will appeal to the segment of the market that wants high quality products without necessarily being concerned by the brand name.Attitude BrandingThe attitude branding strategy is used to create an emotional connection with your audience or consumers. This connection does not have to be necessarily linked with the product or service you are offering as a business and may sometimes be completely irrelevant. This strategy focuses on a certain feeling, lifestyle, or identity.Nike, for example , uses this kind of strategy. As a company that produces shoes just like any other shoe company, Nike differentiates itself in the market by using the trademark tick logo. The logo has come to be a representation of health, agility, as well as an independent lifestyle emphasized in the slogan, ‘Just do it.’Other brands that have adopted this branding strategy are Coca Cola and Apple. By adopting this branding strategy your brand will be contributing to your consumers’ identity. For example, by wearing Converse sneakers, a person does not just make a fashion statement but an identity/personality statement.Brand ExtensionBrand extension is where an already established brand name is used as an instrument to boost the popularity and brand awareness of a new or revised product.This branding strategy is especially popular in the fashion, furniture, and the hotel industries.In most cases, the product is never much different from how it was previously presented in the market except fo r the fact that it now has a new and popular brand name. However, note the risk in using this branding strategy for your business is the risk of diluting your own brand’s identity from its own market segment or niche.Therefore, before implementing this strategy you should consider whether you are ready to water down the character of a brand you worked so hard to grow.Learn some interesting brand extensions that failed. Multi-brands StrategyAnother popular brand strategy is the multi brand strategy. This branding strategy will especially work for you if your business is in a saturated market. This strategy works by releasing two or more brands of the same product making them seem like they are in competition in order to take up a larger share of the market.The rationale behind this strategy is that if you have five out of ten brands in the market, you will capture a larger market share than if you only had one brand.Therefore, if your business is at a level where you can afford to launch more than one branding campaign, launching several brands may lead to an overall increase in your business’s revenue. This strategy will also increase your cumulative/overall brand awareness; despite the fact it is split amongst several brands.TO SUM UPBranding is your business’s identity in the market. The question we should all ask ourselves is whether our business’s brands say what we want them to. Your business’s image is all based on the message you send out to the market through branding. What message are you sending out to the world? A negative impression of your business might detour potential consumers, just as a positive impression will encourage potential consumers to try your product or service. How you brand your business’s products or services is an integral part of that business’s success.However, simply choosing a suitable branding strategy for your business is not enough to guarantee your product’s success. If you skip the initial stages of clar ification, articulation, and differentiation of your business’s values and character, the whole branding process might end up being fruitless and disappointing to you. In addition to this, branding is not simply about sending an image out to the world; successful branding also demands that your employees act as branding ambassadors for the business. A successful branding initiative will be determined by first answering the following questions:What are the values of my business? What does my business stand for? What do I want my business and brand to represent? How does my business offer value to my consumers? How am I a unique force in my field of business?If you thought branding and branding strategies were not worth investing in, or that they did not matter, you were deeply mistaken. Clients and consumers will judge your business based on the brand image that you portray, therefore, invest in your business’s branding.

What Is Black And White Anymore Death With Dignity Laws

What is black and white anymore? Death with Dignity laws allow qualified mentally competent, terminally ill adults to request a prescription medication from their physician for hastening their death. Commonly also described as physician-assisted suicide, Physician-assisted dying, aid in dying, or medical aid-in-dying. (death with dignity, n.d.) This includes clearly the establishment of the needed knowledge intentionally as well as knowingly to an individual so that he or she can commit suicide. This knowledge may involve counseling the person on the lethal drug doses in terms of prescription or supplying those drugs to the individual. When is physician-assisted suicide acceptable? According to Jeremy Bentham, the most moral acts are those†¦show more content†¦Tough question, right? The difficulty in this question is the amount of moral relativism which has a notion that no objective standards exists basing on the morality apart from considering different option. It does not prevent society from allowing collective suggestions to control the social behavior. Which is why these regulations or rules being to make use of the safety and the well-being of the majority in the society. The community or society rules out that suicide in this case is unacceptable. Singer states that there are two main perspectives of utilitarian. Act utilitarianism only requires us to answer one question: Does this action maximize happiness? Singer points out that the action is the one that possess the consequences that are considered to the best than any other which are open to human beings. Therefore, the ethicality is guided or examined basing on the case-by-case point of view. Rule utilitarianism would have us ask two questions: What general rule would I be following if I did this action and would this rule, if generally followed, maximize happiness? This explains the best ethical action will follow a rule which states that if that identified rule is adhered to will generate the best consequences that considered to be the best rule. Therefore, this kind of utilitarianism provides the best ethicality rules test; for instance, answering the question stated â€Å"When will physician-assisted suicide be acceptable? The rule willShow MoreRelatedSimilarities Be tween Grapes Of Wrath And Of Mice And Men1271 Words   |  6 Pagestrait; that trait is dignity. It can be seen in characters of Steinbeck’s books, The Grapes of Wrath and Of Mice and Men. The Grapes of Wrath is about a family’s journey Oklahoma to California, in hopes of a new life, after being evicted from their previous home. Similarly, Of Mice and Men is about two guys in California who travel together, trying to save money in order to buy a plot of their own land. Character’s from these two books that share the characteristic of having dignity, also share anotherRead MoreRosa Parks and What She Started1317 Words   |  5 PagesAfrican American woman ever, made a significant impact on America by merely standing up for what she believed. Segregation was widespread in the 1900’s; blacks were treated awfully bad and had restricted rights. Blacks and whites were treated completely different. Schools were divided up into black and white races. The dr inking fountain and bathrooms were divided up and usually everything was new and nicer for whites. Soon enough one individual stood up for her race, and risked everything. The eventsRead MoreAnalysis Of John Steinbeck s Of Mice And Man 1746 Words   |  7 Pagescarefully builds a nest during the winter in wheat field, the mouse dreamed of safe and warm place to stay. However, his dreams were shuttered when a ploughman destroys his nest. The mouse is then left to confront harsh reality, the cold and possible death. The poem is about loneliness, tragedy and heartache. This same theme follows in John Steinbeck’s novella. There is parallel between both the novella and the poem. George and Lennie dream of owning their own farm, living in peace and away from theRead MoreEssay on Late Adulthood1279 Words   |  6 Pagesand Death Crystal Leden Psy/280 February 20, 2013 Shannon Hilligoss Late Adulthood and Death In this paper I will be looking at ageism and stereotypes that associated with late adulthood, evaluating how people in late adulthood can promote health and wellness to help prevent the negative effects of aging. I will also be analyzing the importance of relationships and social interactions towards the end of a person’s life and identifying the cultural and personal attitudes about death andRead MoreCarter Hamel. Mrs. Day. Honors 9Th Literature And Composition1402 Words   |  6 PagesDepression represents one of the darkest periods in American economic history† (â€Å"Great†). Although the Stock Market Crash on October 29, 1929 initiated the depression, there were several other causes. After WWI, American goods were not in huge demand anymore, and Europe was recovering from the war and had huge debts. Americans were buying more and more with credit. Eventually, banks failed and closed, and people lost their money. The drought and Dust Bowl caused even mo re problems, especially for farmersRead MoreCourage in to Kill a Mockingbird1591 Words   |  7 Pageswanted to see what real courage is, instead of getting the idea that courage is a man with a gun. What kinds of heroism and courage are shown in To Kill a Mockingbird? Discuss. Courage is defined as the quality of mind or spirit enabling one to meet danger or opposition with fearlessness. According to Atticus Finch, one of the main characters in To Kill a Mockingbird, Courage is when you know youre licked before you begin, but you begin anyway and you see it through no matter what. (pg.121).Read MoreMandela Long Walk to Freedom1816 Words   |  8 Pagesbuild a new South Africa. Nelson Mandela fought his entire life. Nelson Mandela fought a fight for civil rights in South Africa on the streets and behind the prison walls. Even after 27 years behind those walls Mandela maintained his dignity and rose to be the first Black President of South Africa. Nelson Mandelas Autobiography Long Walk to Freedom was written up to the point Mandela won the first free election in South Africa in 1994. Before reading the summary that follows the reader should knowRead MoreLong Walk to Freedom by Nelson MandelaÂâ€" Book Review Essay1808 Words   |  8 Pagesbuild a new South Africa. Nelson Mandela fought his entire life. Nelson Mandela fought a fight for civil rights in South Africa on the streets and behind the prison walls. Even after 27 years behind those walls Mandela maintained his dignity and rose to be the first Black President of South Africa. Nelson Mandelas Autobiography Long Walk to Freedom was written up to the point Mandela won the first free election in South Africa in 1994. Before reading the summary that follows the reader shouldRead MoreThe Black Of Black And Black Crime Essay1832 Words   |  8 PagesJanuary 2015, the police have shot and killed over 175 young black men ranging from ages 18-29; 24 of them were unarmed. On the flip side 172 young white men were killed, only 18 being unarmed. With these statistics there are similarities in the numbers but, blacks were killed at rates disproportional to their percentage of U.S population (1.Washington Post). Of all unarmed people shot and killed by police in 2015. With 40% being black men make up just 6% of the nation’s populations. In the wakeRead MoreAnalysis Of The Book The Raisin Of The Sun 1878 Words   |  8 Pagescontributing to rising action : When the check finally arrives, Mama decides to go off on her own and paid the 3,500$ down payment to a house in Clybourne park. This really upsets Walter because he thought that he would never be able to achieve his dreams anymore since the money got spent on a new house. Mama then decides to put the rest of the remaining money into Walter’s hands for him to spend on to whatever he would want (liquor store), but only after putting 3,000$ into a savings account for Beneatha

How Elizabeth Cady Stanton Shaped Society and Empowered Women

Elizabeth Cady Stanton There have been many great feminists throughout history, who have changed and shaped society, all who have worked toward one goal, to empower women all over the world. One of these women, Elizabeth Stanton who fought for women’s suffrage was able to shape the way a nation perceived and fought for the rights of their people, allowing the women of today to benefit from her accomplishments on a substantial scale. Elizabeth Stanton was born on the 12th of November 1815, in Johnstown New York. She was fortunate enough to enjoy a privileged life and grew up among the wealthy. The daughter of Daniel Cady, a prominent judge and Margaret Livingstone, she was the eighth of eleven children. Stanton received the best†¦show more content†¦During the 1800’s, women were subject to increasing discrimination, especially throughout the public sphere. Women were expected to take care of the house, children, and the husband. There was a fundamental belief that men owned their wives, allowing a gross inequality of power to reside with the male. Married women did not have the right to own their own property, manage their own wages or sign a contract. One of the many women who were angered at the lack of women’s rights and recognition was Susan B. Anthony who was a major influence in the life of Stanton and together led a movement to give women the right to vote. Anthony was heavily involved in temperance, the movement to reduce or prohibit the use of alcoholic beverages as a result of the many social and economic problems that were occurring, including the physical abuse of wives at the hands of their drunken husbands. Together they campaigned for the abolition of slavery, the right for women to own their own property and retain their own earnings. Through this partnership, Stanton achieved many great things throughout her life, her utmost being that she held the first Woman’s Rights convention at Seneca Falls, New York in 1848. During this time she wrote â€Å"The Declaration of Sentiments,† calling for changes in law and society in areas such as education and politics. Her relentless campaigning, pressuring Congress toShow MoreRelatedElizabeth Cady Stanton : Women s Rights1922 Words   |  8 Pages Abstract Elizabeth Cady Stanton forever changed the social and political landscape of the United States of America by succeeding in her work to guarantee rights for women and slaves. Elizabeth Cady Stanton was a leader in the 19th century for women’s activist and women’s suffrage leader. As an active American abolitionist, she gave many lectures and wrote books. Among those fighting for women’s rights, she was a primary leader. Though she was interested in women’s rights from many perspectivesRead MoreHow Do the Ideas Espoused by Mary Wollstonecraft and Other Feminist Writers of Her Time Relate to Women Today?1302 Words   |  6 PagesHow do the ideas espoused by Mary Wollstonecraft and other feminist writers of her time relate to women today? In A Vindication of the Rights of Woman, Mary Wollstonecraft presented and developed ideas that were groundbreaking and new for her time. She believed the only way women could view their social roles objectively and differently was through education. Her ideas were â€Å"unambiguously feminist, although by modern standards, they may seem outdated† (â€Å"History of feminism†). But I believeRead MoreAbortion : A Feminist Polemic4215 Words   |  17 Pagesshed light on the opinions offered by many areas of feminism. I have chosen several questions to help my research: why is abortion an ethical issue?; what are the feminist points of view concerning abortion?; what has been the impact of feminism on women s access to abortion? Why is abortion an ethical issue? Abortion is defined as â€Å"the expulsion or removal from the womb of a developing embryo or fetus in the period before it is capable of independent survival†. Definitions of abortion vary within

The Effects Of Global Warming On The World - 1349 Words

Global warming is the term used to describe the rise in the Earth’s temperature observed over the last century. It has had significant effects on the polar ice caps, as the rising temperature is causing them to melt. It has also been linked to rising sea levels as the rise has been quicker than ever recorded in the last century. It is believed to be caused by increasing amounts of greenhouse gases in the atmosphere, due to burning fossil fuels, other human activities and volcanic activity. It also doesn’t help that most of the world’s forests are being cut down to be used for wood and other materials, this means those plants can no longer photosynthesise and get rid of some of the CO2 (which is a greenhouse gas) from the atmosphere. The rising temperatures therefore have significant effects on the Earth and its organisms. The most imminent and noticeable threat is that on the organisms which live in polar habitats, such as polar bears and penguins, because of the melting ice caps it means that their habitats are being destroyed. There has been a noticeable decline in the numbers of Adà ©lie penguins on Antarctica, their numbers have gone down from 32,000 breeding pairs to 11,000 breeding pairs in the last 30 years. Over the last 40 years there has been a fall in the population of polar bears, their status has changed from least concern to vulnerable to endangered. Polar bears use drifting ice to catch prey and if there is no ice left then their eating habits will decreaseShow MoreRelatedThe Effects Of Global Warming On The World1235 Words   |  5 PagesThey may not be feeling the effects of global warming at the moment, but in time it will become a more widespread issue. The effects of global warming are hard to refute, and there is endless evidence of this growing problem in our world today. The continuation of global warming is a serious threat to everyone and everything on Earth. Global warming has been a problem for over a hundred years, and it continues to grow every day. The first evidence of global warming was discovered in 1859 by JohnRead MoreThe Effects Of Global Warming On The World868 Words   |  4 PagesDisputed Global Warming Affects Global Warming is in the minds of critical thinkers and scientist as well as the Industrial World. In this paper, we will look at man-made causes of Global Warming, and natural causes in Global Warming Affects. The man- made cause would be (GHC) which abbreviates to greenhouse gases and the chemical (SO2) represents sulfur dioxide from cars and Industry. The natural cause in the climate would direct more to a cooler climate. The Global Warming remains,augmented thatRead MoreThe Effects Of Global Warming On The World1575 Words   |  7 PagesGlobal warming has become a major issue in the world today. Not only are humans being affected, but many species and organisms are as well. Naturally, the Earth experiences heating and cooling cycles, and has over time. The ice age is a great example of a cooling cycle that was rather extreme. Since the industrial revolution, the amount of greenhouse gases has increased and built up in the atmosphere over time (Weart, 2015). The climate changes are being caused by the heat that is trapped in theRead MoreThe Effects Of Global Warming On The World1025 Words   |  5 PagesJacob Keirns Persuasive Paper Miss Beverly March 22, 2016 Global Warming â€Å"Some men aren t looking for anything logical, like money. They can t be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.† -Christopher Nolan The late nineteenth century was a time of immense discovery, particularly in the world of science. First theorized in the 1890s, the idea of global warming has been around for just over 100 years, despite it’s relatively recent gain in tractionRead MoreThe Effects Of Global Warming On The World1267 Words   |  6 Pages Over the course of the years global warming has become a threatening issue that scientists and the government have been cognizant about. Global warming is the term used to describe a gradual increase in the average temperature of the Earth s atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate. The earth periodically warms up and cools down. The Earth is currently going through a warming trend that coincides with the industrial revolution. ThisRead MoreThe Effects Of Global Warming On The World1185 Words   |  5 PagesThe Effects of Greenhouse Gasses Global Warming has been devastating the earth and economy for the last twenty-five years. Greenhouse gasses developed from the production of chemicals such as R-22, oil, and factories have destroyed ozone and ecosystems for the last hundred years. Carbon dioxide is produced naturally and absorbed by plants and animals, but, too much, and it is deadly. With the increase in automobiles and production, the world government has begun to address the issue of greenhouseRead MoreEffects Of Global Warming On The World Essay1816 Words   |  8 PagesDiseases, war, etc... Those are major concerns of this world, and climate change is always a hot issue given to debate. It s not just a matter of a single country, but it’s a problem of the whole human race. Humanity is facing the risk of extinction. The impact of environmental pollution leads to climate change and natural disasters such as earthquakes, tsunamis, and volcanoes. Those disasters are caused by the impact of humans to nature, such as deforestation, ecological imbalance, and use of chemicalsRead MoreGlobal Warming And Its Effect On The World1036 Words   |  5 Pagesdefinition of Global warming is; a gradual increase in the overall temperature of the earth s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, chlorofluorocarbons, and other pollutants. Global warming is a very big issue that is slowly affecting the whole world. Climate change has been studied since the early 1970’s, and scientist of many different fields are agreeing that global warming’s effects are increasing at a rapid pace. Global Warming was notRead MoreGlobal Warming And Its Effects On The World Essay919 Words   |  4 PagesThe world has many years existing in this galaxy and every day we see that is changing more and more but not in a very good way that it can end in the extinction of the planet earth. â€Å"Earth Hasn’t Heated Up This Fast Since the Dinosau rs’ End† (Lavelle). Carbon is growing so fast in the atmosphere faster than in the past 66 million years since the dinosaurs went extinct (Lavelle). All the presidents hold a position of power that could change this big problem that the planet is having, behind thisRead MoreThe Effects Of Global Warming On The World1823 Words   |  8 PagesGlobal warming is called by some as a threat to all people on all nations while others disregard it as another publicity stunt by the media. Research tends to indicate that humans have caused most of the past century s warming by releasing heat-trapping gases as we power our modern lives. The result is global warming with the weather patterns shifting and glaciers melting, the world we know today is slowly dissipating as these changes bring about dramatic consequences for all on the planet including