Monday, September 30, 2019

Grapes of Wrath Language Use

Grapes of Wrath: Unsophisticated Characters and Language The Grapes of Wrath poses a different writing scheme than what most modern students may be used to. In the 1930’s, where this novel is set, the characters act and speak in a manner that is very common of their time. Many pieces of literature of this time period didn’t become much more sophisticated. Steinbeck may have aimed to create a novel that all of the general public could relate to, and understand the hardships after the Dustbowl.The characters are relatable and simple, the dialogue is easy to understand, and reflects the people of the generation. The novels protagonist, Tom Joad is a simple man who has recently been released from prison. He is not sophisticated. He acts as he does, and does as he acts. He speaks in a dialect like everyone else in the novel, and he is easy to understand. Steinbeck wanted him to be relatable to others reading the novel. His writing differs from others that have been popular s uch as Dickens and Shakespeare.No reader could easily identify the direct emotions and understand perfectly in those novels/plays. Readers can relate to Tom Joad and understand him like no other character before. Tom Joad says a very meaningful qoute that explains his character. â€Å"The last clear definite function of man—muscles aching to work, minds aching to create beyond the single need—this is man. † Joad is just a relatable, strong, hard-working Man who has values. The dialogue is accurately represented of the time period and accent of the location. Simple folk from oklahoma speak english with a strong southern accent.They didn’t use detailed or large words, so anyone from a child to an adult could understand what was happening and being said. The dialect reflects exactly how one would say the words in the proper accent. The dialogue connected with the simple characters, and displayed the actions of them in a simple way. This method got Steinbeck' s themes across simply and understandably for the demographic of the current readers. The dialect is represented here: â€Å"Sure don't look none too prosperous. † Steinbeck captured the accurate intellect and style of the 1930’s in a imple fashion. The Grapes of Wrath is written in a novel format, with vividly descriptive writing and yet still remains understandable. This hybrid writing style is one of the first of its kind. He keeps his strong characters together, and uses symbolism heavily. An example of symbolism is the turtle crossing in chapter 3, where the turtle may represent the Joad’s journey. In conclusion, The Grapes of Wrath possess simple dialogue, relatable characters, and 1930’s style. Steinbeck captured a generation of simple folk, and did so vividly and simply.

Sunday, September 29, 2019

What annoys me about the British Weather

British Weather, three words: unpredictable, torturous and unbearable. We have all experienced the excruciatingly painful rain drops plummeting full speed onto our hoods or umbrella’s, haven’t we? Well we live in England of course. As you prepare to leave home, you take one quick glance out of the window, and you see the blazing red hot sun shining, you can actually feel the warm radiation hitting your skin and the last thing on your mind is to remember to take an umbrella or a jacket with you just in case. As you casually walk across the street to the bus stop you have an unexpected encounter with one of your ‘footy mad’ friends who just talks about football. After he bores you to death and then finally leaves things get one notch worse, out of nowhere, completely unexpected you feel this cold spit on your face, few seconds later you endure a torrential torrent of rain blasting onto your body within ten seconds you are drenched in water, unfortunately this has happened to most of us. This diabolical problem needs a solution and the weather forecast is not it. The arrogant weather who miserably dictates us the weather is entirely useless and unreliable. As a BBC clone he talks in that Standard English tone, as you listen you understand that all the information he is presenting to you is all gibberish. The next day you find out that the weather ‘somehow’ turns out to be the complete opposite of what the weather forecast predicted yesterday. So there you have it, the met office should just give up on forecasting the weather because they are completely hopeless. Another point is not the sudden change of weather but the despicably messed up seasons. You never know what you are going to get with British weather it constantly is on the move, there is cold weather in the summer and it’s warm in the winter, this year alone the snow is overdue it’s been expected and hasn’t arrived YET. From the bottom of my heart I would like to tell all of you people who want to visit England that it is not a holiday destination, at all especially in terms of weather. What you will get is not a relaxing, sunny holiday, but mainly an endless pour of rain which blasts on to you like a cannon of water, if you want to experience true English weather then book your tickets in winter as it might be very warm. Britain never inevitably fails to disappoint or leave you feeling in utter despair, whether it is in sport in their terrible world cup campaign or in this case when you want beautiful weather for a special day and it ends up disappointing you. It is always important to always be prepared with a brolly or a coat even if you end up looking like an utter fool in a winter coat like you’re going hiking in the arctic in the hottest day of the year. Cold weather comes natural to the UK and from past experience I get use to this sort of climate as if it was second nature. One of the worst moments is when you have to a spend a depressing Monday of your holidays locked inside at home, bored and in a dull displeasing atmosphere starring obliviously out of the window at the grey, dismal sky. Where droplets of rain are rolling down the window, and you can hear the thunderous cascading rain hitting the roof. At this moment in time you are hopelessly hoping that eventually this annoying rainy weather will just stop! What really ticks me off is that the winter weather causes many disruptions to the public transport system, not that it was the most efficient method of travel anyway. It also causes many businesses and schools to close early which plays mostly in favour for school students. Roads are blocked by the snow and this irritates drivers because they are blinded by the fog, this is disastrous for the economy apparently, because Britain is always caught unprepared even though we experience snowy and foggy conditions almost every year. In summary: don’t even bother to listen to the weather forecast as they talk complete nonsense, and make sure your prepared at least take a coat because it could start raining after all we do live in England.

Saturday, September 28, 2019

Our country should do more to help our homeless Essay

Our country should do more to help our homeless - Essay Example Dissolving Stereotypes Because of recent public awareness campaigns by governmental and private agencies such as the U.S. Department of Housing and Urban Development and the National Coalition for the Homeless respectively, long-standing common stereotypes of the homeless are steadily evaporating. Images of imaginatively clothed white-bearded, haggard, leather-faced men sitting against an alley wall holding a brown paper bag with a bottle of cheap booze inside have toady morphed into imagery that is closer to the truth such as a single mom with children living at a shelter or a family living in their car. The estimated 500,000 children that are homeless in America at any one time and their mothers are the fastest growing sector of the homeless population in the U.S. According to existing studies conducted of homeless shelters minor account for close to 40 percent of the homeless population. More than 40 percent of these children are preschool age. (Gray, 2011). It is a false impressi on that the majority homeless persons really prefer that type of terrible lifestyle and could possibly adjust to it. Studies confirm that close 100 percent of homeless persons certainly would never choose this lifestyle one more day if they had an alternative. Who would? Another universal myth regarding the homeless is that they made bad decisions therefore are responsible for their own destiny. In addition to the great numbers of homeless children who are blameless, many adults are victims of easy to understand circumstances too. Some military veterans suffer from both physical and mental disabilities resulting from warfare and cannot sustain an ‘ordinary’ existence. Other victims of homelessness were abused as children or were themselves raised in homeless environment. Still other people fall into the destructive cycle of drug and alcohol addiction which decimates their family and working life. Some have become ‘unemployable’ for a variety of reasons or c an find only unskilled and/or low-paying employment after having higher paying jobs and now cannot afford their house payments. Whatever the reason, the results are the same. â€Å"All homeless are victims in the sense that they do not have a place to call home.† (â€Å"Facts and Myths†, 2007). Men, Women and Children Twenty-five percent of women who are homeless find themselves in this dangerous and demeaning situation because they are escaping abusive behavior in their home. Unsurprisingly, men seldom report this reason for being homeless but a percentage, though statistically insignificant, cite an abusive home as the central reason they are homeless. Men’s most often reason given is unemployment and the second most for women. â€Å"Although there is a 13.4 percent difference between males and females, unemployment is also an important reason of homelessness for women.   More than one tenth of homeless women leave home because of employment† (â€Å" Women and Men†, 2001). Other than spousal abuse and to a lesser degree joblessness, the differences between the declared causes for homelessness are statistically identical for men and women. Approximately the same numbers of both genders say alcohol and drug abuse, protracted disabilities or illnesses and running out of federal aid caused their homelessness. Recent research and

Friday, September 27, 2019

International marketing plan Assignment Example | Topics and Well Written Essays - 1750 words

International marketing plan - Assignment Example In order to expand the market target of the company with baked products, the company commenced the construction of a new bakery in 2009 in Al Kharj. The aim of the company in constructing an additional bakery was to increase the portfolio of baked products they offered to the market. In this case, the L’usine brand was adapted as a brand name for all baked products. The L’usine brand is a family-oriented brand that offers products mainly for use as consumer products. The retail industry with reference to consumer products provides both basic products and other products used in the daily family lives. In this case, the L’usine brand provides products such as bread, burger bums, sandwich rolls, and puffs among other products. The aim of the products is to offer consumers with a variety of products that can be used for breakfast and snack purposes both at the family setting and at the workplace. However, the position of the products is related to the family segment of the market. This shows that the products do not target a certain social class and therefore targets every customer while at the same time providing the hotel industry with products to offer to their customers under customized customer-dependent orders. Based on the positioning of the products, the L’usine brand is better placed as it competes with both bread and the confectionery industry companies offering customers with quick-bites (ready to consume products). The product strategy for the L’usine brand involves pricing and diversity of products. Starting with the pricing strategy, it is observed that the target market of the company allows low-prices to facilitate and increase operations’ productivity by considering economies of scale. With the market position playing a role, the pricing strategy ensures that the products sell at a low price while at the same time generating vast sales. On the other hand, the diversity strategy ensures that the

Thursday, September 26, 2019

Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurial Marketing - Essay Example ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4d Viral marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4e Recommendation and conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Abstract The paper gives an alternative conceptualization of entrepreneurial marketing. It gives a review on the issue of entrepreneurial marketing as one of the tools which many business ventures have applied today in the production of goods and services hence can strategize the mselves well in the global market. There are so many forms/approaches on entrepreneurial marketing but my interest is on the entrepreneurial approaches to promotion in both advertising as well as selling their products to the customers. This marketing approach has widely been applied by many business ventures both small and large and these businesses have been successful. In my research, have taken a review of the three articles on promotion which include; the guerrilla marketing, buzz marketing and viral marketing as a marketing strategy by entrepreneurs. Introduction According to American Marketing Association (2007, pp 243), entrepreneurial marketing can be defined as business function of marketing its products and services and this is achieved by taking in to account the following aspects: innovativeness, proactiveness, risk taking and the pursuit of opportunities without putting in to consideration the resources currently controlled. Our definition suits both the small and the large scale business ventures who would wish to compete effectively in the large market. Once goods and services have been produced, customers have to be informed about the new product in the market. This is only achieved by coming up with a marketing strategy to put your product in the market. Entrepreneurial marketing describe the marketing activities for both small and large scale business ventures. Given the large share of the economic activities, entrepreneurs have developed a fresh field of research on the marketing strategies which ongoing as well as the new ventures can adopt given the competition in the global market today. EM describes the marketing activities which these firms develop irrespective of their sizes and age (Brotherson 2008 pp142). Our research on entrepreneurial marketing explore that it can be implemented and for any firm to perform well, then it has to put in to consideration the various marketing strategies which differentiate the firm from the others. Ma ny firms today produce similar products and services and the only way entrepreneurs can be able to compete well in the global market is by coming up with marketing strategies and work towards achieving those strategies. Competition in the global market today is stiff hence entrepreneurs need to strategize themselves so that they can compete effectively given the limited resources they have (Chrisnail 2005). According to Aldrich (2007 pp124), it is obvious that most new ventures are not ready to be risk takers, not innovative but more rather imitative. They are not ready to incur any losses but what they do is that, they try to imitate the products ready in the market. A good example to explain this is Sony Company which produces most of the

Refilction Essay Example | Topics and Well Written Essays - 750 words - 1

Refilction - Essay Example Although many aspects of leadership require that lay down a set of rules for directives which stakeholders should follow, spirituality is one of the only determinants that will be discussed within this five-part analysis that is completely concentric upon the way in which the individual leader the Hanes himself/herself. Challenge - is a compound of leadership that is not only necessary for the leader, but also necessary for the stakeholders. Although most people derive a sense of satisfaction from many different determinants, challenge is one of the most universal. What is meant by this is the fact that will be most fulfilled in his/her responsibilities by performing tasks and functions that represents something of a challenge to the ability that he/she is able to bring to bear. In much the same way, the fulfillment of the individual stakeholders/employees will most be affected by a degree of challenge within their own respective work. Whereas no one would be fulfilled by a monotonou s and unchallenging job that requires little to no creativity or problem-solving skills, the converse be said with regards to the level of the filament which can be derived from a job that provides a type of challenge and encourages the individual to maximize their potential and strengths. Friendship - no matter how good the leader is and no matter how effective his/her strategies might be, there is a high level of efficiency that can be affected by treating one’s colleagues, superiors, and subordinates with a level of friendship. This is particularly dangerous concept due to the fact that it has been proven that the work environment should remain professional. However, what is meant by engaging in a level of friendship with all of the stakeholders in the process is that they should be treated with the courtesy, kindness, acceptance, and respect that one would give to their own friends. Although they may indeed not be close friends outside of the work environment, this level of respect and admiration for the unique skills and qualities that they bring only helps to facilitate the work process and encourages each and every member of the organization to perform at their peak capacity. The leader should understand that even though a level of friendship is engaged with the stakeholders, he/she should not feel that they are continually among friends and not required to display a level of professionalism at all times. Loyalty - whereas all of the other aspects which have been discussed up until this point are some what unidirectional, the issue of loyalty is something that is very specifically multidirectional. What is meant by this is that the leader/manager that attempts to engage in level of loyalty with respect to both his superiors and subordinates will necessarily have this level of loyalty returns to them in time. Although loyalty should not be engaged in as a means of getting something in return, this action allows for each and every stakeholder in th e process to come to the understanding that the leader in question prizes loyalty and its compounded parts above all other things. In this way, a feeling of confidence and increased efficiency will be generated whereby each and every stakeholder is secure in the knowledge that they have loyal colleagues who are not merely engaged in the

Tuesday, September 24, 2019

The Raven by Edgar Allan Poe Analysis Essay Example | Topics and Well Written Essays - 750 words - 1

The Raven by Edgar Allan Poe Analysis - Essay Example For example: during the first verse of the poem, the poet states â€Å"some one gently rapping, rapping at† and again the similar technique was utilized during the second verse of the poem when he states â€Å"my books surceases of sorrow †¦ sorrow† and similar kind of repetition of vocabulary has been conducted through all of the verses. In the poem â€Å"The Raven† the poet describes about his meet up with a raven during a night of the month of December when the poet is slipping into his sleep while he was examining poems in a book. In the poem, the poet is sitting near a fire place which he states in the poem in an artistic manner when he describes the shadows that have been created by the burning pieces of coal in the fireplace. He is going through the book of poems because he aims at forgetting his past which was full of sorrows because of his loss of Lenore. He describes Lenore as being infrequent and healthy and states that she has been named as Lenore by the angels. While he goes through the book of poems he hears a tap at the door of his bedroom and regards the moment as a visitor tapping at the door of his chamber. In the next stanza he describes two feelings, the feeling of fear along with the feeling of thrill that has been caused due to the tapping of the door of his bedroom and he describes his feelings as thrilling and fantastic terrors. The verse continues with the poet stating that he answered the door by asking the visitor about why he is there and why the visitor was knocking the door so lightly that he himself can not clearly hear the knock. Later he stands up and goes to answer the door and when he opens the door for the visitor he figures out that no body is there and he can only experience darkness. Next in the poem he describes his feelings with words such as fear, dream, doubt and wonder. He uses these words because he expects to see Lenore out of no where and

Monday, September 23, 2019

Organizational Conflict and Conflict Resolution at John Lewis Waitrose Assignment

Organizational Conflict and Conflict Resolution at John Lewis Waitrose - Assignment Example It is against this background that organizational conflict and conflict resolution as a leadership and management issue at John Lewis Waitrose has been outlined in the current paper. Generally, Waitrose is identified as the supermarket division of the larger chain of companies operated under the brand of John Lewis Partnership. With an employee base of over 85,500 in almost 230 branches, it is common that issues of inter-personal conflicts will arise in the conduct of the daily tasks of employees. Through a comprehensive secondary data collection that was conducted on the company, it was realised that like most other organisations where employee-to-employee communication is part of the key chain of processes to get pieces of tasks executed, issues and reports of conflicts are very common. Some key words that emanate from the case study are organisational conflict, conflict resolution, conflict prevention, productivity, inter-personal, and maturity Waitrose is a supermarket component of the larger John Lewis Partnership. Waitrose is thus responsible for the food retail division of John Lewis Partnership, which has been identified as Britain’s largest employee-owned retailer (John Lewis Partnership, 2013). ... Meanwhile in a situation where there exists such differences, perceived and actual oppositions set in, bringing about organizational conflicts (Canary, Coach & Serape, 2001). This situation has however not been a major cause to deter the company from a rapid annual growth, for which reason the company currently boasts of revenue of ?5400.4 million, backed by an operating income of ?173.5 million and net income of ?123.3 million (Gardener, 2013). This feat has been achieved while operating under the mission and vision to be a dedicated, energized and team spirited company that brings excellent food retail services to customers. Cases of Organizational Conflict A case of organisational conflict was found in literature through secondary research in Ting-Toomey, Oetzel & Yee-Jung (2001). It was realised that one employee, Staff X (name withdrawn for ethical purposes) had a communication confrontation with another employee, Staff Y (name withdrawn). Staff X was the employee responsible fo r giving customised service and assistance to a prestige customer of the company. One day as the prestige member comes to the premises of the store, he first approaches Staff Y and asks if Staff X was around to deliver serve as usual. Meanwhile, Staff X had noticed Staff Y that she was going on a lunch break and that Staff Y should cover her back. Because of this, Staff Y accepted to take the role of Staff X and give the prestige member the needed service he always had from Staff X. It turned out that the prestige customer became very satisfied with the services of Staff Y and personally requested from management to assign Staff Y to him from henceforth. Once Staff X was

Sunday, September 22, 2019

Racial Harmony throughout Hawaii Essay Example | Topics and Well Written Essays - 3750 words

Racial Harmony throughout Hawaii - Essay Example Harmony on other hand represents happiness or agreement and so it is important to note that the happiness of the USA is Hawaii. Having put that across, it is pertinent to heed that Hawaii has a role in representing â€Å"Harmony† in USA history and media, since â€Å"USA† means several states of America under the same rule and all of the states are governed by harmony. It is vital to note that the republic of North American represents fifty different states. Therefore, when the United States is discussed, the foremost thing to think of is the term harmony (Winters 23). The above is true because despite of the country being a comprise of several states, they live in peace and agreement. The above is only possible because of the respect the Americans have to the rule of the state, the culture, and laws followed by the definition of the American history. With the above point in mind, it is noted that harmony is a pertinent requirement to the states of America. It is intere sting to realize that Hawaii specifically represents harmony in itself among the states of America. In other words, Hawii is a model of harmony that aspire the rest of Americans. It follows that Hawaii is a link or rather a channel that enforces harmony to the states of America (Lee 14). The above is true according to the common sense that, for any given individuals of different caliber to stay together then it needs harmony. It applies to the state of Hawaii, with the relationship it has with the rest of the states of America. According to the experts, several reasons have been drawn to represent the harmonic symbol of Hawaii to the Americans. Here the first reason that makes Hawaii to have the harmonic symbol in the United States is that as fiftieth state, Hawaii joined the union on August 21 in the year 1956. It is also important to acknowledge the fact that USA respects the laws, culture and lands of the Hawaiians (Haas12). Further to the above, the whole country (united state) does not only agree but also accepts the Hawaii as one of the state member. The above evident the fact that though it is the last to be assimilated into the states of America, it has to some extent participated to the contribution of the harmonic environment to the American state. By harboring harmony and promoting peace to the whole nation. The idea that acknowledges Hawaii as a harmonic symbol of the United State is that Hawaii has a Pearl Harbor. Here, it is notable that the US Navy guards are situated in the Pearl Harbor of the Hawaii and they act as the state protectors (Liu 42). Fortunately, the guard does not protect only the states or Hawaii but the entire world, where they enforce peace and unity. Therefore, with the US Navy guard at the coast, they facilitate harmony in not only the Hawaii but also the entire world. The above is true since the guards maintain law and order and in so doing, they facilitate peace in the American country and the entire world. With its origin at the coast of Hawaii, it is enough reason to note that Hawaii is harmony motivator in the states of America. If that is not enough, the reason of tourism development to some extent acts as a symbol of Harmony. Here, tourism develops in Hawaii makes the whole of US people to think that Hawaii is a harmonic figure in the history of the US (winters, 57). It is evident that a tourist sector is always peaceful to attract the tourist. That is way; the tourist development in Hawaii gives it advantage of being a Harmonic

Saturday, September 21, 2019

Research on Hybrid Cars Essay Example for Free

Research on Hybrid Cars Essay I. Introduction: ? Overview Of The Project: This project is based on the latest technology in automobile (car) industry- HYBRID TECHNOLOGY. In this project we are going to discuss about the hybrid technology in cars, the impact of hybrid technology on Indian automobile (car) industry, the companies which have adopted and benefited through this technology and the findings the conclusion. ? Hybrid Technology: A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle. Power sources include: ? On-board or out-board rechargeable energy storage system (RESS) ? Gasoline or Diesel fuel ? Hydrogen ? Compressed air ? Human powered e. g. pedaling or rowing ? Wind ? Compressed or liquefied natural gas ? Solar ? Coal, wood or other solid combustibles The term most commonly refers to hybrid electric vehicles (HEVs), which combine an internal combustion engine and one or more electric motors. ? HYBRID CARS: Hybrid cars are one among the promising types of new generation cars. In the present era, the motor vehicle industry is going through a transition phase, which is to meet the pace of the growing world. Cars are now become inevitable assistants for the travel and it is not uncommon to have 2 or 3 cars in a home. And, motor vehicles are now facing the next generation problems of the conventional cars. Moreover, many environmental and energy utilization issues are coming cross. Hybrid cars are developed with an intention to answer much of these questions, and the success of it in the road make it a favorite choice of many. Although any car, which has a combination of two different ideas can be called as a hybrid, but the cars, which combine two energy sources for its running is popularly named as hybrid car. To be simple, the conventional cars run on a single fuel source such as gasoline, petrol and diesel. The energy efficiency of the cars was insufficient to meet the future needs, in the highly energy depleting situation. The search for alternative resources is intensive and one of them, electric cars were a success, but its limitation was the inadequacy for a long drive and difficulty for frequent recharges. Hybrid cars were a better solution since it combines the benefits of both types of cars. Now, most of the hybrid cars use the engine that work in combination of gasoline and electricity. Hybrid cars are much appreciated by the experts because of its energy efficiency. As the car has two energy sources, the car will in effect, use up only reduced energy and the most beneficial attribute is that the batteries in the car for electrical transmission will be spontaneously charged, along with the working of the car. However, the success of the hybrid cars among the motorists relies on mainly on its performance on the road. Despite of the great fear, whether the new car could give out the performance as of a conventional car, hybrid car gave out adequate performance, with aid of its sophisticated technology and aerodynamic design. The utility of hybrid cars for the society was proved, when Government adopted particular measures for its promotion. Now, as part of its preferred usage, tax credits are available, which are changed yearly, according to the prevailing market conditions. Government was impressed with the two important advantages such as improved mileage and reduced tailpipe emissions, which can attribute low environmental pollution and reduced non renewable fuel consumption. Now many companies such as Toyota, Ford, Honda and Lexus are competing in the market of hybrid cars with their latest versions. Any how, a comparison of different models is advised before the purchase. Hybrid cars are thus the present phase of car industry. The advancements are going on continuously in its fuel selection and structure, to persist it to a future car, and motorists are looking forward to the best out of it. ? History of Hybrid Vehicles The history of hybrid cars dates back to the late 1800s and 1900s. In 1905, Mr. H Piper filed a patent for a gasoline engine-electric motor powertrain. According to him, the electric motor would augment a gasoline engine, allowing a vehicle to accelerate from zero to 25 miles an hour in 10 seconds, much faster than the gasoline engines of that time. Ironically, when finally Mr. H Piper was granted the patent a few years later, normal engines were capable of producing the same kind of acceleration. Due to rapid advancements in the gasoline engine, the popularity of a hybrid car slowly diminished untill again in the early to mid 1970s, the time of oil crisis. Many companies poured funds to build experimental Hybrid Electric Vehicles. But as the oil became available again, the surge for HEVs died down immediately. The Europeans and Japanese researching on reducing production costs and making HEVs more salable. Companies like Toyota, Honda, Volkswagen, Mitsubishi came up with ways to reduce emissions and better the mileage. Toyota introduced the Prius in 1997 (in Japan and in 2000 in the US) which proved to be a huge success. Recent sales figures indicate that well over 300,000 units of Toyota Prius have been sold the world over justifying the concept of a clean family car. In 1999, Honda introduced its first production hybrid car, the Insight and then the Civic Hybrid in 2002. Ford came up with the first hybrid SUV, the Escape, which hit the road in 2004. Quick on their path are several other contestants such as Dodge with their hybrid pickup, the Ram, and chevrolets Silverado. ? How Hybrid Cars Work? Hybrid Cars integrate the power of the conventional gasoline engine with that of an electric motor. A high powered battery pack provides energy to the motor which itself gets recharged when the car is decelerating. This is called as regenerative braking. The gas engine can also assist the battery in recharging. This kills the need to plug the car to an external source of energy. As of now, there are two types of hybrid vehicles. In one type, the electric motor acts as a side-kick to the gas engine, assisting it whenever surplus power is needed. The electric motor alone is incapable of independently operating the vehicle. Hondas Power Assist technology in its hybrids, Civic and Insight is an example. Such vehicles are termed as Mild Hybrids. In mild hybrids, the gasoline engine provides the main source of power, and the electric motor provides additional power whenever needed. The second type of hybrid can be termed as a Full Hybrid, where the gasoline engine and the electric motor can operate the vehicle saperately. In this type, the electric motor can drive the vehicle at lower speeds. In need of more speed, the gasoline engine kicks in. The Toyota Prius and the Ford Escape implement the same techonology. Be it mild hybrids or full hybrids, both are capable of providing lower emissions and better fuel efficiency. The Internal-Combustion Engines (both gasoline and diesel) installed in Hybrid cars are often smaller than those in normal cars for a simple reason that Hybrids have the electric motor for assistance. The motor can take care of city travel which poses stop and go conditions as well as power-consuming add-ons such as the A/C or power-windows and power-steering. At high speeds, the gasoline engine supplies power. This switching of power sources is computer controled and nothing needs to be manually done. Power to the electric motor comes from the battery-pack. Recharging of the battery is automatic and need not be done by external sources. When the car is in uniform motion or when it is decelerating, it generates power which charges the batteries which utilises the valuable kinetic energy. As with any other battery, the Hybrid car battery also has a limited life span. Auto makers however, put the battery life at around 200,000 miles which roughly comes around to 7-8 years, depending on the kind of travel it endures. Thus, It pays to take extra care of your vehicle and travel when necessary. ? Hybrid Car Technology: With the prices of gasoline and fuel always on the increase, car manufacturers have today found a new form of car technology that is fuel efficient and low in pollution. This technology is called the hybrid car technology where the cars have a rechargeable energy storage system (RESS) found in the vehicle, along with some fuel propulsion source. Hybrid cars don’t produce much pollution and consumes minimal fuel; and its different propulsion systems have either common parts or systems. Hybrid cars are generally designated to vehicles running on a combination of petroleum and electricity. These vehicles are called hybrid-electric vehicles where electric cells are used to power electric engines, along with an internal combustion engine. The advantage of these cars is that they sort of extend their battery charge through the kinetic energy they catch in regenerative braking. Moreover when such cars cruise, or move on a small thrust, the combustion engine generates energy with the running of a second electric motor. This is done to either recharge the battery or to provide energy to the motor for driving the car. This is unlike the conventional electrical cars where they avail of their battery charge through external sources like the grid. Today, most of the hybrid cars run on either gasoline or diesel as their main energy source while there are some cases where other fuels like ethanol or plant based oils are used too. There are also some cars that use hydrogen fuel. Sometimes, hybrid cars are also referred to the cars that are flexible-fuel vehicles where they run on a combination of different fuels like gasoline and ethanol alcohol fuel. The main reason people prefer to use hybrid cars is because of its hybrid technology of a combination of technologies. With this, a lot of gas fuel is saved which is of course, beneficial to the car buyer. With the passage of time, hybrid car technology has improved in the different hybrid cars. This is because with time, hybrid cars have also become popular and the manufacturers have been working on more means to make the car more feasible to the prospective car buyer. With hybrid car technology, the motion of the car is designed in such a way that the engines in these cars have a smaller size that is used when drifting and driving leisurely. It is usually the battery source that provides the additional power like going uphill or accelerating whenever needed. To couple things, when the hybrid car is stopped, the hybrid fuel engine gets switched off to run off the electric motor. Hybrid cars are built lighter and are designed more aerodynamically for better speed. And its tires are usually stiffer and have a higher inflation so that the drag of the car is reduced. So it can be seen that with hybrid car technology, a car has become more efficient. Though the rates of these cars may initially be a bit high, they are very much worth it in the long run during its lifespan. ? Hybrid Car Pro and Cons. The pros and cons of hybrid car is one of the widely discussed topics since hybrid car is a trend among the new generation vehicles. Hybrid car is the type of car, which utilizes two different energy sources to meet the energy requirement. Even though the hybrid technology was prevailing for many purposes such as train engines and submarines, its well-liked use among the people was begun only with the incorporation of the idea in the motor vehicles. Hybrid car became soon accepted among the customers, however, its increased popularity arise the need for a cross analysis since it is a fact that every factor will have two sides. ? Pros of Hybrid Vehicles Hybrid cars carry with them a bundle of advantages. o Hybrids combine clean energy of the electrical motor with the power of the gas-powered engine which results into lower emissions and better mileage. o Thanks to the ever improving technology, hybrids perform at par with the normal ga-powered vehicles, if not better. o Hybrids are reliable and comfortable as any traditional car and they have a tax benefits(only till 2006). o There are purchase incentives for Hybrid vehicle owners (varies by state). o Hybrids are much cleaner cars than normal vehicles with lesser CO and other greenhouse gas emissions. o Hybrids provide a better mileage. o The future for hybrids looks bright with rapid developments in hybrid technology to improve engine efficiency. o Due to the Regenerative Braking technology, the batteries need not be charged by an external source. o o Special warranties are provided for the battery pack, the electric motor other costly items. o Hybrids help reduce the dependency on fossil fuels which directely affects fuel prices. Hybrid cars are often refereed to as the ‘car of the era’. The unique advantages of the hybrid car will be sole basis for such recognition in the market. The motor industry was always in the effort to develop most beneficial model and the disadvantages of the conventional model might be the triggering factor for the formation of advantageous models. Usually, anything to be considered as advantageous will make benefit only to its owner, and to the maximum, the family of the owner. The specialty of the hybrid car enhances in this situation since its advantages can attribute benefit to not only the owner or his family, but to the entire society, nation and the mankind. The advantages of the hybrid car start right from its difference in the basic pattern. Hybrid car is type of car that utilizes two energy sources for its movement. The popular hybrid cars in the market are manufactured in such a manner to combine the benefits of an internal combustion engine and electrical motor. The shortening level of gasoline in the world as it is a non-renewable energy was the major drawback of the conventional cars, which was rectified in the electrical cars, but it also had its own disadvantages. The advantage of the hybrid car is that it can rectify the complaints in the both systems and balances the use of electrical energy and gasoline engine, in their optimum levels. In the hybrid car, the electrical energy is used while starting up of the car and its low speed ranges, which will help to impart a check to the tail pipe emissions. As the automobiles is increasing, world is at the threat of toxic pollutants and global warming, due to their exhaust ingredients. The decrease in the tail pipe emission will be a great advantage for the environment as well as the society. However, gasoline engine will take up the transmission, when the speed goes up since, it is essential to attribute the pace for the drive. While the traffic stops and steep slopes the electrical energy will be again activated, which will help to reduce the gasoline utilization. The aerodynamic design, lighter materials and smoother tyre will help for better energy consumption. The striking technological advantage of the hybrid car is that the energy loss, while braking is re-channeled for the electrical battery charging, called as regenerative braking, and a separate energy for battery charging is not required. The advantages of the hybrid car are multifaceted since it attributes economical, technical and economical benefits. Despite of the owner, the country as well as, is benefited from the gasoline saving as the oil prices are steeping very high, and its effects the country’s whole economy. This advantage is also a benefit to the customer as government has decided to give reductions and tax credits for the hybrid car buying. In addition to Federal exemption certain states also provide local exemptions to promote the use of hybrid car. Hybrid car is thus an advantageous car, which helps to over come much of the crisis related to the motor world. ? Disdvantages Of Hybrid Cars Hybrid cars, though useful, have some disadvantages. The point to be noted here is that the advantages far exceed the disadvantages. o High cost: hybrids cost anywhere from $2,000 to $5,000 more their non-Hybrid versions. o More weight due to battery packs. o Some states charge additional fees for registration. o In the event of an unfortunate accident, there is a risk of exposure to high voltage wires. o They have a complicated system which needs to be taken care of by experienced mechanics only. o Spare parts maybe hard to find and may be costly. o Usually, hybrids have a lower acceleration than that their normal counterparts. II. INDUSTRY PROFILE: ? HYBRID TECHNOLOGY IN INDIAN AUTOMOBILE (CAR) INDUSTRY: ? INDIAN AUTOMOBILE INDUSTRY AN OVERVIEW: The manufacturing of automobiles commenced in India 60 years ago, since then, the journey of the Indian Automotive industry can be classified into three main phases. Touching upon them briefly: The first phase till mid 1980s could be termed as one of protection for the Indian automotive industry. There were restrictions on the manufacturing and import of automobiles and the Indian automobile market was a seller’s market. The second phase, post 1991, could be termed as a phase of liberalization as the Indian automotive market was the beneficiary of the opening up of India’s economy. This phase was marked by the entry of foreign automobile players and increase in the availability of automotive financing. The Indian automotive market became a buyer’s market during this phase. Coinciding with the second wave of liberalization, the third phase from early 2000 till date could be termed as a phase of globalization of the Indian automotive industry. This phase has been marked by the removal of most import controls, entry of many more foreign players in the Indian automotive market and Indian companies gaining a global identity and acquiring foreign companies. The year 2008 is an important year for the Indian automobile industry. Today, the Indian automobile industry is ranked first in the world in the production of three wheelers, second in the production of two wheelers, fourth in the production of commercial vehicles and ninth in the production of passenger vehicles. With a production of nearly 10. 8 million vehicles in FY07-08, the Indian automotive industry has shown an outstanding resilience after the last down cycle about a decade back. In the last few years, the Indian automotive industry has grown at a healthy rate by reducing costs and improving efficiency. With its new found confidence, it has gone beyond the shores of India and is creating a noteworthy footprint in different geographies in the world. The Indian automotive market with a healthy growth rate of 13% in the last 7 years was a source of attraction to many foreign automobile companies whose entry in the Indian market not only increased competition, but also raised customer expectations about product quality and reliability. This forced the Indian companies to introduce new and interesting products and innovation has now become a noteable feature of the Indian automotive industry. The innovation story of the Indian automotive industry would not be complete without mentioning the NANO, which has evoked worldwide interest, curiosity and confidence in the competency of Indian talent. It has not only brought the automobile industry, but also India into focus. The NANO and other similar products have the potential to change the paradigm of the automotive industry worldwide. To maintain a high rate of growth, retain the attractiveness of the Indian market and to further enhance competitiveness in the market place, the Indian automotive industry has been working in a collaborative manner with the government and has drafted an Automotive Mission Plan 2006-16. Some of the key initiatives which have been pursued as per the Automotive Mission Plan include: †¢ Establishment of National Automotive Testing and RD Infrastructure development Project (NATRIP) †¢ Initiatives for creation and fulfillment of automotive demand †¢ Initiatives towards the betterment of society and the environment, and †¢ Initiatives to become a catalyst for generating an additional 25 million jobs. In the last five years, sales in various segments of the Indian automobile market have grown at a healthy rate of 15% to 27 %. This growth provided encouragement to various players and nearly Rs 78,000 crores of investment has been planned, out of which more than 50% has already been committed. However, today the Indian automotive industry is facing unprecedented challenges. On one hand, demand is shrinking because of the lack of availability of consumer finance, high interest rates and the high cost of fuel, and on the other, cost of input materials has witnessed massive increases. e. g. in the last two years, steel price has increased by almost 40%, copper prices are up by 45%, natural rubber has risen by 40% . The impact of steel price increase alone on various segments of automobiles is quite significant. These factors are having a catastrophic impact on the bottom line of the Indian automotive industry and are resulting in withdrawal, scaling down or deferment of capital investment which would hurt the objectives of the Automotive Mission Plan in the long run. Two other long term challenges are faced by the Indian automotive industry. The first one is climate change due to global warming which would have an impact on all. Contribution of carbon dioxide emissions giving rise to global warming by various sectors are Public Electricity and Heat Production: 53% Manufacturing Industries Construction21% Internal transportation (Road,rail,air)12% Others14% (Source: International Energy Agency-2005 Report based on 2001 data for India) Reduction in carbon dioxide emission would require a holistic and an integrated approach. However, the automotive industry is aware of its 10% contribution and is conscious and determined to pursue initiatives to reduce the same. This could be implemented by adopting an integrated and a partnership approach. Some of the initiatives that would reduce carbon dioxide emissions include introduction of new and more fuel efficient vehicles, a mandatory inspection and maintenance regime, the removal of old vehicles as they contribute to a larger portion of carbon dioxide emissions, efficient traffic management, use of alternative fuels like CNG, LPG, bio-diesel etc and the introduction of electric vehicles / hybrid. The second challenge which the Indian automotive industry is facing today is in attracting and nurturing talented manpower not only for the creation of better and reliable products but also for servicing and maintenance throughout the life cycle of the product. More than 60% of the additional 25 million jobs that is projected to get created as per the Automotive Mission Plan, would be in the skilled category. ? INDIAN AUTOMOBILE INDUSTRY AND HYBRID TECHNOLOGY: [pic] ? WHY HYBRIDS IN INDIA: [pic] [pic] [pic] CONCLUSION: [pic] III. COMPANIES PROFILE: Hybrid technology has become a latest trend in the automotive industry. There are a number of companies which have adopted this technology. The list of the companies which have launched their hybrid vehicles are: ? TATA ? Hyundai ? Honda ? Mahindra Mahindra ? Ford ? Toyota ? BMW ? Nissan Motors A brief profile of these companies and their hybrid car versions are discussed in the following pages: [pic] ? COMPANY OVERVIEW: The Hyundai Motor Company, a division of the Hyundai Kia Automotive Group, is South Korea’s largest and the world’s fifth largest automaker in terms of units sold per year. Headquartered in Seoul, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1. 6 million units annually. The Hyundai logo, a slanted, stylized H, is said to be symbolic of two people (the company and customer) shaking hands. In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10. 5 percent stake for $900 million. Hyundai has invested in manufacturing plants in the North America, China, Pakistan, India, and Turkey as well as research and development centers in Europe, North America, and Japan. In 2004, Hyundai Motor Company had $57. 2 billion in sales in South Korea making it the country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target worldwide sales of 2. 7 million units (excluding exports of CKD kits). Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. After a recent survey of global automotive sales by Automotive News, Hyundai is now the tenth largest automaker in the world in 2007. [5] Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands by Interbrand and Business Week survey. Brand value estimated at $4. 5 billion. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. ? HYBRIDS IN HYUNDAI: Hyundai plans to begin producing hybrid electric vehicles in 2009. The Avante will be the first vehicle to be produced. Since 2004, Hyundai has supplied about 3,000 hybrid versions of its Getz and Accent small cars to government fleets as part of a testing program. The automaker cites a lack of local tax benefits for purchasing hybrids as a barrier to its hybrid development program. But Hyundai expects the tax situation to change in 2009. The new hybrid electric Sonata will make its debut at the Los Angeles International Auto Show in November 2008. Hyundai expects to release it in the U. S. market in 2010, featuring lithium-ion battery technology ? HYUNDAI HYBRIDS IN INDIA: Hyundai is getting increasingly aggressive these days. If Genesis sedan assault wasnt enough, Hyundai is now seriously looking at another Japanese stronghold, the Hybrids. The company is planning to go full steam in developing its own hybrid technology. The company will start off with the hybrid variants of Accent, Sonata and Avante sedan while the research and development center in India will be given the go ahead to develop the technology for small cars. Currently, Hyundai provides Verna (Accent) hybrid models to government agencies as pilot projects. The plan is to expand the line-up to mid-sized sedans and beyond for mass production, starting from 2009. Seok San Jang, a senior vice president for Hyundai’s international business operations saysâ€Å"We have been slow in the field so far but have aggressive plans given the fact that high oil prices have made hybrids almost a necessity now. From next year, we will sell hybrid cars in Korea and by 2010 we will be selling them all over the world, India is our hub for small cars and hybrids for smaller cars will also eventually come from there. † ? HYUNDAI HYBRID MODELS: |[pic] |[pic] | |HYUNDAI ACCENT |HYUNDAI GETZ | [pic] ? COMPANY OVERVIEW: Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is Indias largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the worlds largest manufacturers of commercial vehicles. The OICA ranked it as the worlds 20th largest automaker, based on figures for 2006. Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors was listed on the NYSE in 2004, and by 2005 it was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoos truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake in Hispano Carrocera SA, giving it controlling rights in the company. Tata Motors launched their much awaited Tata Nano, noted for its Rs 100,000 price-tag, in January 2008. In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names. The purchase was completed on 2 June 2008 Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and Pune. ? HYBRIDS IN TATA The world’s cheapest car, Tata Nano, may also turn out to be world’s cheapest hybrid version as well. Tata Motors intends to offer micro-hybrid version of Tata Nano with micro-hybrid technology that allows the vehicle to reduce fuel consumption and emissions by up to 10 percent. According to a leading Indian news channel, Bosch shall provide the micro-hybrid technology to Nano also known as Start-Stop System. This system allows the engine to automatically turn off when the vehicle is not moving. This additional technology may cost another Rs. 4000 to Rs. 6000 to the overall cost but this technology is definitely the cheapest hybrid technology most suitable for the world’s cheapest car. Most of the countries around the world are getting stricter with fuel consumption and emission norms including Europe and the US. This micro-hybrid technology can b deployed to the vehicles at much lower cost than full hybrid systems. The micro-hybrid technology will also be available in diesel and electric variants of Nano. [pic] TATA NANO [pic] ? COMPANY OVERVIEW: Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor Works) is an independent German automobile manufacturer founded in 1916. It also produces motorcycles, is the owner of the MINI brand and is the parent company of Rolls-Royce Motor Cars. ? HYBRIDS IN BMW: ? BMW H6 ACTIVE HYBRID: BMW ActiveHybrid is a particular highlight of BMW EfficientDynamics, BMWs trendsetting development strategy for todays world. Introducing this technology, BMW is taking the next step in the ongoing reduction of fuel consumption and emissions. BMW ActiveHybrid is based on a modular concept following the strategy of Best of Hybrid to integrate the most appropriate, optimum components in each case in different concepts. The concept is running a new BMW drivetrain that integrates the batteries, electronics systems and power inverter all within the transmission. Compared with the non-hybrid model, the new Active Hybrid is said to improve fuel-economy by up to 20%. The two-mode hybrid system, co-developed with General Motors and DaimlerChrysler, uses twin electric motors which can either be used to boost acceleration, charge the batteries or as a generator to mutually power each other. The two-mode active transmission is based on an ECVT electrical continuously variable transmission. The two operating modes, one of which has been optimised for low, the other for high speeds, are supplemented by fixed transmission ratios. Fitting in with BMW’s new EfficientDynamics focus, the modular hybrid system can be easily adapted to other models and should make its way across more cars in coming years. [pic] BMW X6 ACTIVE HYBRID ? BMW DIESEL X5 HYBRID VERSION: BMW will be presenting a new eco-friendly concept touting the latest in EfficientDynamics technology at the upcoming Geneva Motor Show. BMW has given a preview of the upcoming concept, a twin-turbo diesel X5 with a hybrid system. As has been the trend in Europe of late, carmakers are developing ultra-efficient hybrid models by combining frugal diesel engines with electric powertrains. BMW X5 SUV is fitted with a 2. 0L turbodiesel and the carmaker’s mild ActiveHybrid technology plus an eight-speed automatic gearbox and even roof-mounted solar panels. All of these technologies combine to deliver the best fuel economy and lowest emissions of any fullsize SUV currently on sale. The BMW Vision EfficientDynamics delivers 43. 5mpg on the combined cycle and just 172g/km of CO2 emissions. Despite its green credentials, the X5 ActiveHybrid is no slouch. Output from the diesel stands at 204hp and 400Nm of torque, and the hybrid systems adds a further 20hp and 210Nm of torque under acceleration.

Friday, September 20, 2019

Effect of the Energy Crisis on Pakistans Economy

Effect of the Energy Crisis on Pakistans Economy JAWAD KHAN Introduction: Energy crisis is defined as price rise of the energy resources or a great shortfall in the supply of the resources of energy. Usually it is referred to shortage of electricity, oil, natural gas, and other natural resources. Where the globalization has changed the world entirely, it emerged many issues but energy received significant attention from researchers. The demand for energy is increasing rapidly in this globalizing world with respect to supply; resultantly crisis for energy has emerged. Most of the countries are facing shortage of energy and consequently it is severely affecting the economic growth and social transformation. There are numerous views and ideas that potentially make linkage between energy and economic growth. Energy is considered as a backbone of any economy and plays an important role in the socio-economic development of a country. If there is not sufficient energy, industrialization will not take place, it is crucial for running industries and output units, f or residual and commercial use and for transportation, etc. As expansion in energy is expected to result higher growth similarly its shortage may hold back the growth process. In short, economy is vital for running all the resources and energy crisis directly influence all the sectors of economy such as agriculture sector, industrial sector, unemployment, poverty, lower GDP and higher inflation. Unfortunately, Pakistan is facing worst energy crisis in its history. Like other developing countries Pakistan is also an energy intensive growing economy, and as in most other non-oil producing countries its energy needs are met by large quantities of imports. Pakistan energy’s infrastructure is not well developed and said to be managed poorly. Despite of population growth, economic growth and increased demand during the past decades, no serious efforts were made for the generation of energy. Moreover electricity theft and transmission losses due to outdated infrastructure have worse ned the situation. Objective: The main objective of the study is to find out the extent of energy crisis impact on economic growth of Pakistan. Literature Review: Global Perspective: Article 1: For India and Indonesia, unidirectional Granger causality is found in the short run, while for Thailand and Philippines there is bidirectional causality that runs from energy to income. Energy, income and prices were mutually casual for Thailand and Philippines. (Asafu-Adjaye, 2000). Article 2: There is positive impact on economic growth by electricity consumption and bidirectional causality is found between electricity consumption and economic growth. It shows that greater electricity consumption leads to higher economic growth and similarly higher economic growth raise electricity consumption (Bayar, 2014). Article 3: Using error correction model and Granger non-causality tests, empirical results shows that in Pakistan case there runs unidirectional Grangers causality from coal to GDP, GDP to total energy consumption GDP to electricity consumption. In case of Bangladesh and Sri lanka, unidirectional causality runs from GDP to electricity consumption, there is causal direction from petroleum to GDP in case of Nepal. While no causality was found in case of India (Asghar, 2008). Article 4: Using integration tests on the panel data for ten Latin American countries, results show that for all the countries taken in sample, bidirectional causality exist between energy consumption and GDP. For further studies human capital, physical capital and labor can be included in variables as these are also important factors (Campo Sarmiento, 2013). Article 5: Applying various tests on panel data of Pakistan, India, Sri lanka, Bangladesh and Nepal, in short-run there is unidirectional causality that runs from GDP per capita to energy consumption per capita, while in long-run, there is negative relationship between these two (Noor Siddiqi, 2010). Article 6: There is causality found from energy consumption to GDP and GDP to energy consumption but it is found more extensively in developed OECD countries in compare to the developing non-OECD countries. It shows that impact of electricity consumption on GDP for developed countries is greater than developing countries of the world (Chontanawat, Hunt, Pierse, 2006). Article 7: Analysis indicates that energy consumption and GDP co integrate with each other. Scarcity of energy is a big constraint for the growth of an economy but when there is plentiful energy then it effects on economy is lessen (Stern D. I., 2010). Article 8: In short-run, energy consumption and GDP, and energy consumption and exports are co-integrated with each other. It shows that any crisis in energy will result in trade reduction which in turn will affect the GDP growth (Shakeel, Iqbal, Majeed, 2013). Article 9: Applying test on over 90 countries divided into 4 income groups, Ganger causality run from GDP to energy consumption in long run for high and low income groups, while bidirectional Gangers causality between GDP and energy consumption for lower middle and upper middle groups. While consistently there is a strong relationship for the sample countries between energy consumption and economic growth (Farhani Rejeb, 2012). Article 10: Taking 23 countries into sample and applying dynamic panel data GMM-system, there is unidirectional causality that runs from GDP per capita to energy consumption (Nayan, Kadir, Ahmad, Abdullah, 2013). Article 11: Co-integration for the real output, energy, capital and labor is found using bound test. The results prove causality from energy consumption to GDP for all the countries in both short-term long-run. This means economy of each country is dependent on energy and energy crisis will definitely result in reduction of economic growth (Muhammad Arshad Khan, 2007). From Developed Countries Perspective: Article 12: Granger causality test and co-integration analysis shows that energy consumption is strongly linked with economic activities as well as economic growth. Energy required to produce a GNP unit can be reduced by shifting to high quality of energy (Stern D. I., 2003). Article 13: Taking GDP and energy consumption as variables for France and applying VEC along geo-statistical methods, there is long-run unidirectional causality flow from energy consumption to economic growth (Amiri Zibaei, 2012). Article 14: Positive relationship between energy consumption and economic growth was found for Turkey from 1960-2008. This relationship over the past few years has strengthened which means economy dependency on energy (especially oil) has increased (Saatci Dumrul, 2013). Article 15: For Turkey, there is bidirectional causality between energy production and economic growth, which means increase in energy production will increase economic growth and same way around. Also bidirectional relationship between energy import and economic growth exists which means increase of energy amount to be imported will increase the economic activity and growth (Ozkan, Ãâ€"zkan, Kuyuk, 2012). Article 16: Johansen-Juselius co-integration methodology and Vector Error Correction Modeling results indicate a unidirectional causality that run from energy consumption to GDP. Thus any kind of possible short-fall in energy may affect the process of economic growth of Turkey (Soytas, Sari, Ozdemir, 2001). From Developing Countries Perspective: Article 17: For Malaysia, taking energy consumption as dependent variable and GDP, financial development, population as independent variables, results shows that economic growth and financial development influence energy consumption in short-run as well as long-run. Energy consumption is also influenced by population in long-run (Islam, Shahbaz, Ahmed, Alam, 2013). Article 18: Time series data from 1954 to 1997 for Taiwan, bidirectional causality is found between total energy consumption (coal, oil, natural gas and electricity) and economic growth (YangU, 2000). Article 19: For China, no co-integration was found between GDP and energy consumption by Johansen co-integration test while using Hsiao’s Granger causality there is bidirectional relationship between energy consumption and economic growth (Hou, 2009). Article 20: Studying the relationship between electricity consumption and economic growth for Tunisia during 1971-2007, bivariate vector auto-regression structure show existence of unidirectional causality is found from electricity consumption to economic growth (Chouaibi Abdasalem, 2009). Article 21: When examined with VECM and Johansen co-integration estimation, results shows unidirectional causality that runs from energy consumption to GDP while in long-run, feedback relationship exists between them. So for Tunisia, energy limits the economic growth. So any shocks to energy supply will badly effect the economic growth (Belloumi, 2009). Article 22: The analysis shows that real GDP is significantly impacted by the present as well as past changes in the supply of electricity. For every 1MWh increase in supply of electricity there is an extra output of Rs.88000-137000 (Morimoto Hope, 2001). From Under-developing Countries Perspective: Article 23: In the economy of Nigeria, there is a positive and strong relationship between national income and energy use. Ganger causality results bidirectional relationship between manufacturing capacity utilization energy consumption (Kabir, Zaku, A.A.Tukur, J.G, 2013). Article 24: For the period under study, results support that the Vietnam’s economic growth is not limited by the energy consumption. With increase in economic growth demand for energy use increases but not vice versa (Binh, 2011). From Pakistan Perspective: Article 25: In Pakistan, increase in energy supply will increase the economic growth while any crisis in energy supply will lead to barrier in economic growth. The impact of petroleum products and electricity is significantly high (Siddiqui, 2004). Article 26: Applying co-integration and Hsiao’s version of Granger causality on time series data from 1956 to 1996, results shows higher electricity consumption leads to economic growth while there is no feedback relationship. Increase and decrease in petroleum consumption does not affect economic growth but economic growth causes petroleum use. And there is no co-integration between gas consumption and economic growth (Aqeel butt, 2001). Article 27: In industries, cost of production may increase due to any shocks in the energy supply but investment in capital stock is not affected by these energy shocks (Mahmud, 2000). Article 28: With model of non-linear relationship, real output is negative affected by the change in prices of crude oil no matter these changes or less or more than the critical price of crude oil. Subsidies on electricity should be provided by the government (Kiani, 2011). Article 29: Electricity consumption and economic growth are in a long-run equilibrium relationship, electricity consumption do not leads to economic growth but economic growth leads to electricity consumption, as analyzed by Granger causality test with ARDL bounds testing approach (Shahbaz Feridun, 2011). Article 30: For GDP and oil consumption, and electricity and GDP there is a unidirectional relationship while in case of gas and GDP neutrality relationship is proved. Demand for oil consumption will increase by any future growth in agriculture sector (Mushtaq, Abbas, Abedullah, Ghafoor, 2007). Article 31: From 2007 to 2009 (post energy crisis period) performance is declined by the industries of textile, cement and engineering while during the same period the industries of sugar and chemical remain consistent. To save the industries, government of Pakistan should focus on energy sector (Khurshid Anwar, 2013). Article 32: A long-run relationship exists between electricity consumption and GDP. There is a unidirectional causality that runs from electricity use to economic growth; this means that any possible energy crisis may retard the process of economic growth in Pakistan. Government needs to invest in energy infrastructure in order to support economic growth (Yasmin, Javid, Ashraf, 2013). Article 33: Horizontal analysis of the major ratios of textile industry results that as compared to pre energy crisis period, the performance of textile industry is badly affected in post energy crisis period (Shah, Essrani, Shah, Rahat, 2013). Article 34: Analysis through multiple linear regression analysis of independent variables; electricity use and interest rate, shows that there is negative relationship between output of textile industry and energy use, and also out of textile industry and interest rate. Government should take serious actions for the survival of industries (Afzal, 2012). Article 35: From GDP to energy consumption there is one way causality resulted from Granger causality test while positive relationship also exists between them while tested by ordinary least squares method. GDP increases by 1.23% for 1% increase in energy consumption (Ahmad, Hayat, Hamad, Luqman, 2012). Article 36: Johansen co-integration test and VECM confirms that there is positive relationship between energy consumption and industrial output, bidirectional causality for oil consumption, unidirectional causality from electricity use to industrial output and from industrial output to coal consumption, while for gas consumption no causality exist (Qazi, Ahmed, Mudassar, 2012). Article 37: Using tools as Ganger causality tests, statistical analysis, correlation analysis, shows that GDP of Pakistan depend on energy consumption which include all forms i.e. electricity, oil, gas, coal. For trade there is unidirectional causality found from GDP to trade openness which means growth in GDP promotes trade openness (Chaudhry, Safdar, Farooq, 2012). Article 38: Any rise in prices of energy will affect the economic growth. As prices rises, manufacturers will either improve the quality standards or cut off the labor in order to survive in the market (Rashid, Azeem, Ramzan, 2012). Article 39: Bound testing approach to co-integration and Ganger causality test results bidirectional causality between economic growth and energy consumption in short-run, while unidirectional causality from economic growth to energy consumption in long-run. Frequent changes in energy price also impact economic growth (Adnan Riaz, 2008). Article 40: By applying Structural Vector Auto-regression, results reveal that economic growth increases the demand for labor force, capital stock and energy consumption. Pakistan government needs to supply energy at affordable prices to facilitate growth in economic activities (Zeshan Vaqar, 2013).

Thursday, September 19, 2019

Contemporary Art Essays -- Post-Modernity Post Modernity

Contemporary Art: Dealing with Post-Modernity − †Art worlds consist of all the people whose activities are necessary to the production of the characteristic works which that world, and perhaps others as well, define as art. †¦ By observing how an art world makes those distinctions rather than trying to make them ourselves we can understand much of what goes on in that world.... The basic unit of analysis, then, is an art world.† - Howard Becker (Art Worlds) Postmodernism deconstructs Modernism like Modernism deconstructed art Like the Simpson's episode that explained Po-Mo as â€Å"weird for the sake of weird†, Postmodernism accepted the philosophy â€Å"art for the sake of art†. A very free and democratic practice, a natural response to the inhibiting Modernist intelligentsia. So radical is this notion that it was banned in China during the Mao rule. Art after Modernism became free to reference anything or nothing at all. It no longer needed a meaning or idea. It does not mean, however, that Postmodernism itself is free of Ideology. It is a reaction to Modernism. It analyses and comments on it. Postmodernism rejects meta-narratives of history, culture, and national identity that were present in Modernist art. It rejects totalizing theories that are to explain the way people act and the way the universe works, like the Freudian or Marxist views that science can explain society. It rejects the concept of cultural unity, of equality, and the view that one person can speak on behalf of humanity. Postmodernist art is skeptical of late capitalism and the technological industrial progression. It critiques the concept of â€Å"individualism†, and encourages people to consider multiple identities. It embraces the concept of mul... ... the linear narrative of art history. Works Cited: Baudillard, Jean. â€Å"The Precession of Simulacra†. Translated by Paul Foss and Paul Patton. New York: 1983. Danto, Arthur. â€Å"The Journal of Philosophy†. Vol. 61, No. 19. American Philosophical Association Eastern Division Sixty-First Annual Meeting. (Oct. 15, 1964). pp. 571- 584. Accessed online, 05/10/08. Howard Becker. â€Å"Art Worlds†. Berkeley, CA: Univ. of California Press, 1982 Irvine, Martin. â€Å"Lectures, Essays, and Seminar Notes†. Georgetown University. Accessed online, 05/11/08. Jameson, Frederick. "Marxism and the Historicity of Theory." New Literary History Accessed online, 05/12/08. /StructuralistMarxism/Jameson/Jameson.htm>

Wednesday, September 18, 2019

Essay on the Theme of Escape in The Glass Menagerie -- Glass Menagerie

The Theme of Escape in The Glass Menagerie    The Glass Menagerie, a play by Tennessee Williams, is set in the apartment of the Wingfield family, housing Amanda Wingfield and her two children Tom and Laura. The father left many years ago, and is only represented by a picture on the living-room wall. The small, dingy apartment creates a desperate, monotonous feeling in the reader. None of the Wingfields has any desire to stay in the apartment, but their lack of finances makes it impossible to move. Escape from this monotonous and desperate life is the main theme throughout the play. The different characters in 'The Glass Menagerie' have their own individual ways of escaping from their realities. Tom Wingfield, the main character and narrator, probably has the one that most clearly relates to what we usually call escaping. His dream is to get away from the entire place in which he is currently living. He is tired of supplying his mother and sister without getting anything but remorse in return. Early in the play we can see this urge to get away through his frequent visits to the movie theatre. To him the movies serve as windows into another world, an exiting world filled with fun and challenges. Another thing that it is worth mentioning when speaking about this is Amanda's attitude towards the movies. She thinks that he spends too much time on the movies, and she keeps haunting him for it. I believe that this is supposed to tell the reader that Amanda has some kind of feeling that Tom sometime will follow in his fathers footsteps, and that she is trying to preven t this from happening. For Amanda this is a very natural reaction; with Tom out of the apartment there would be nothing left for her and her daughter to feed from.... ...ot a way of solving your problems, and that true freedom only can be found through confronting your problems, not by running away from them. Works Cited and Consulted: Bloom, Harold. Introduction. Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 1-8. King, Thomas L. "Irony and Distance in The Glass Menagerie." In Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 85-94. Levy, Eric P. "'Through Soundproof Glass': The Prison of Self Consciousness in The Glass Menagerie." Modern Drama, 36. December 1993. 529-537. Thompson, Judith J. Tennessee Williams' Plays: Memory, Myth, and Symbol. New York: Peter Lang, 1989. Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568.

Tuesday, September 17, 2019

The role of fire ecology in plant succession Essay -- essays research

  Ã‚  Ã‚  Ã‚  Ã‚  Succession is defined as a directional change in community composition and structure over time (Gurevitch et al, 2002). Succession is either primary or secondary. In primary succession plants grow and colonize earth for the first time. In secondary succession plants inhabit and colonize earth that was once inhabited by plants life. A wildfire is one example of secondary succession. When a disturbance in the environment occurs, such as a wildfire, either part or all of the community is destroyed. The aftermath of the wildfire leaves a barren landscape open to new growth, vegetation, and re-colonization of plant species (Gurevitch et al, 2002). Various studies have been undertaken and completed regarding the restoration and recovery of plant communities following wildfires. These studies include aspects of species richness during colonization to niche development.   Ã‚  Ã‚  Ã‚  Ã‚  The Mediterranean plant Banksia and Hakea have the ability to build post-fire communities rather successfully due to seed storage. Almost all of the species studied stored their seeds in dense woody fruit. In order for seed dispersal to occur leading to germination and sprouting, the fruit must be dense woody structure of the fruit must be dried. The drying of the fruit causes cracking allowing for the seeds to disperse and germinate. The addition of occasional fires to these communities allow for the drying of the fruit quicker than in its natural state (L... The role of fire ecology in plant succession Essay -- essays research   Ã‚  Ã‚  Ã‚  Ã‚  Succession is defined as a directional change in community composition and structure over time (Gurevitch et al, 2002). Succession is either primary or secondary. In primary succession plants grow and colonize earth for the first time. In secondary succession plants inhabit and colonize earth that was once inhabited by plants life. A wildfire is one example of secondary succession. When a disturbance in the environment occurs, such as a wildfire, either part or all of the community is destroyed. The aftermath of the wildfire leaves a barren landscape open to new growth, vegetation, and re-colonization of plant species (Gurevitch et al, 2002). Various studies have been undertaken and completed regarding the restoration and recovery of plant communities following wildfires. These studies include aspects of species richness during colonization to niche development.   Ã‚  Ã‚  Ã‚  Ã‚  The Mediterranean plant Banksia and Hakea have the ability to build post-fire communities rather successfully due to seed storage. Almost all of the species studied stored their seeds in dense woody fruit. In order for seed dispersal to occur leading to germination and sprouting, the fruit must be dense woody structure of the fruit must be dried. The drying of the fruit causes cracking allowing for the seeds to disperse and germinate. The addition of occasional fires to these communities allow for the drying of the fruit quicker than in its natural state (L...

KFC Culture Essay

culture: 1: believe in all people —–we trust in positive intentions and belivev everyone has the potential to make a difference. we actively seek diversity in others to expand our thinking and make the best decionsion. we coach and support every individual to frow to their full capability. 2. be restaurant and customer maniacs†¦.now!—- we love running great restaurants and our customers rule.we act with ensure every customers sees it and feels it in every restrants. We make sure we have great RGMs who build great teams. We are maniacal about rigorous execution of our core processes to deliver our brand standards as our #1 brand building initiative. It’s the foundation for making customer mania come alive. 3. go for breakthrough. —-we begin by asking ourselves, what can i do now to get breakthrough results in my piece of YUM?!our intentionality drives step change thinking. We imagine hoe big something can be and work future back., going full out with positive energy and personal accountability to make it happen. 4. build know how—–we grow by being avid learnes, pursuing knowledge and best practices inside and outside our company.we seek truth over harmony everystep of the way. We consistently drive outstanding execution by scaling our leanings into process and tools around what matters most. Breakthroughs come when we get people with knowdge thinking creatively. 5. take the hill teamwork—–we team together to drive action versus activity. we discuss the undiscussable.always promoting healthy debate and healthy decisions. our relationships allow us to ask the earth other. We make specific verbal contracts to get big things done with urgence and excellence. 6. recognize! recognize! recognize! —–we attract and retain the best people and inspire greatness by being world famous for recognition. we love celebratng the achievement of others and have lots of fun doing it!

Monday, September 16, 2019

History of Caloocan Essay

The residents of Caloocan must have been proud of its city. Other than a thriving past, the city had somehow dramatic toss with times then. Now, it continues to set ground-breaking achievements for its people and visitors. Caloocan had its famous episode in 1896 when Filipino troops fought against Spanish tyrants and advocates. The world was stirred by it. The city’s name derivation has a story behind. It’s said to have come from the Tagalog term â€Å"lo-ok†, which means â€Å"bay†, as Caloocan is just close to the Manila Bay. Others followed another version that â€Å"lo-ok† referred to â€Å"corner† because the town was concretely located â€Å"at the corner† in early days. Historical accounts tell us that Chinese and Indians were the first settlers of Caloocan. Their features are mostly dull-colored with slim beard, flat nose and black eyes. Most dwellers in the past worked as fishermen especially those residing in Dagat-Dagatan, Navotas and Manila Bay areas. Those huge rural areas like Maysilo Estate were possessed by the Jesuits while Piedad was owned by Don Pedro de Galarraga. Cruz and Naligas Estates were possessed by the friars. The first terrain of Caloocan stretched up to the foothills of Marikina, Tala Rivers, San Francisco del Monte, Sampalok, Sta. Cruz, Tondo and Tanza. The first Catholic Church in Caloocan was erected in 1765 by the Spanish Augustinian scholars who made it to â€Å"lo-ok† in 1762, but in 1814, religious governance was assumed by the Recollects. Caloocan started to grow in 1802 that led to its becoming a municipality in 1815. The door for economic progress opened when the railroad project connecting Manila and Dagupan was fulfilled in 1892. It made business transactions quicker and brought Caloocan closer to the bustling Metro Manila. In 1896, however, the people of Caloocan with the leadership of Andres Bonifacio rebelled against the Spaniards. It resulted in numerous revolutions one after another in all provinces of the Philippines. Eventually, Spain ceded the nation in 1898, but the Americans arrived. It was another test for Caloocan to get through. Periods of reconstruction were experienced. New roads, public schools and railways were erected. Later, Caloocan had to endure three years of Japanese invasion. When Philippine Independence was proclaimed in 1946, Caloocan gained its authentic freedom after all. It’s also important to note that the galleon trade history in Caloocan contributed to its growth. The export and import of products resulted to the coming in of Mexican money. It mutually improved the economies of Manila and Acapulco. Export products generated by Caloocan businessmen were in great demand for this trade. This growth continued as years went by, and now, Caloocan is harvesting the fruits of its labor.

Sunday, September 15, 2019

Life of a Slave Girl Essay

Harriet A. Jacobs Incidents in the Life of a Slave Girl is an autobiography written under the name of Linda Brent. This autobiography is a detailed account of her life or lack thereof. I use the term lack thereof because Harriet Jacobs was raised by her grandmother due to her mother dying at a young age. Harriet was taught to read and write as a young slave girl by her mistress. Harriet’s grandmother was a well-respected older slave woman who gained her freedom in the last will and testament of her mistress. Jacobs is determined not to be raped or surrender all her rights to anyone. Jacobs didn’t know she was a slave until she was almost a teenager. Her mother had passed away and the sad reality of her life as a slave sunk in. Harriet was raised to possess great moral character and virtue. During this time in history black women were â€Å"slaves of a slave† (Beal p.13).Frances Beal made that observation due to black women being subservient and degraded by their slave owners and their black men. Not all slave owners allowed their slaves to marry. With that in mind black women often were used and misused by their own race and their masters. Jacobs displays great determination to remain true to chastity despite constant stalking and demeaning remarks by Dr. Flint. In 1842 Harriet Jacobs escapes to freedom, this was at a great price she gave herself willing to the unmarried lawyer next door and bore him two children. Jacobs hid in a 3foot crawl space at her grandmother’s home for seven years. There was no light or room for her to stand up in that small space. Mice and insects crawled on her body and she hid there to avoid Dr. Flint. Jacobs’s story is a testament to what determination and a strong will can produce. Jacobs’s construction of black female empowerment was openly displayed throughout her story. She did not allow intimidation to prohibit her from believing in the hope that she was more than a slave. Harriet displayed this attitude in all that she did she stayed one step ahead of Dr. Flint. To talk of the brutality that was perpetrated by slave owners on slave girls and women was taboo. Not only was it taboo but it was also unheard of. Harriet Jacobs was given a strong will and mind by God. She added to what God gave her by taking the advice of her grandmother. During this time in history black women were raped, molested, tortured, degraded and exploited economically. Black women worked on plantations picking cotton, cooking and cleaning their homes and nursing the mistress babies while most times their children were neglected. There was no possible way you had a right because you were property and property can’t own property (Jacobs). Dr. Flint told Harriet she was made for his use, made to obey his command in everything; that she was nothing but a slave, whose will must and should surrender to his (Jacobs). Harriet would not accept those words. Harriet would not accept that sentence he pronounced on her life. Jacobs knew she had a brain and could think for herself and despite what society had dictated to her race and to black women she would help to free other black women. The United States grew on the backs of slaves male and female. Yes our men suffered great injustices. However, our black women suffered also. There is yet a debate for some as to who suffered the most during slavery. I will say this as a people we have suffered tremendously. There are no words that can replace the separation of families. The loss of parents and children who would die trying to purchase a child that God had allowed them to birth. If you birth a child isn’t that child yours? According to slave rules and regulations slaves were nothing and if a slave girl gave birth to a child that was the master’s she could not tell a soul. Not even the black man who she tried to make believe that he fathered the child. If the slave told that the child was the master’s she could be killed, sold or imprisoned (Jacobs). Certain black men are maintaining that they have been castrated by society but that black women somehow escaped this persecution and even contributed to this emasculation. The black woman had no protector and was used and in some cases, as the scapegoat for the evils this horrendous system has perpetrated on black men (Rubenstein). This statement rings true now as we look at the single parent homes of today. Today black women are yet subverting societal convention. We are yet rising above our current economic and socioeconomic status. In spite of great disadvantages and struggles black women are innovators. The black woman’s physical image has been distorted for societies view. We were called ‘mammies† From slavery through the Jim Crow era, the mammy image served the political, social, and economic interests of mainstream white America. During slavery, the mammy caricature was posted as proof that blacks — in this case, black women — were contented, even happy, as slaves. Her wide grin, hearty laugher, and loyal servitude were offered as evidence of the supposed humanity of the institution of slavery (Ferris). The mammy caricature was deliberately constructed to suggest ugliness. Mammy was portrayed as dark-skinned; often pitch black, in a society that regarded black skin as ugly, tainted. She was obese, sometimes morbidly overweight. Moreover, she was often portrayed as old, or at least middle-aged. The attempt was to desexualize mammy. The implicit assumption was this: No reasonable white man would choose a fat, elderly black woman instead of the idealized white woman. The black mammy was portrayed as lacking all sexual and sensual qualities (Ferris). This was a well calculated plan executed by the white slave owners. This was done to provide a false sense of security to the white woman. Mammy was some bogus reassurance that their ideal life style was not in danger of being destroyed. Harriet was able to expose this injustice through her writings. Jacobs’s writings were shared with whites and blacks. Exposing the dark pit of slavery and his secrets is what Harriet Jacobs and several other noteworthy African American literary abolitionists did. Their writing was productive and powerful. Their writings provided hope to other black people who dared to even dream of freedom. African American women suffered hardships of oppression and yet while being oppressed and depressed black women were inspired to write. They were compelled to share their story with others. Although, the recollection of the events that shaped their lives was not pleasant memories; they knew they could not remain silent. They knew that they had to tell the story in hopes and saving their race. My people perish for a lack of knowledge (Hosea 4).Knowledge of what was exactly going on in the deep dark south would hopefully and eventually save lives. Spreading the truth about slavery would expedite freedom for the black race. During slavery it was also believed that black slave girls were promiscuous this undoubtedly was another untruth placed upon the black race. However, this untruth was widely used as an excuse to sexually exploit the black female. This is what was used as the carte blanche to allow more evils upon the black slave girl. Black women continued to be oppressed for many years because society would not see black women as citizens. The de-eroticism of mammy meant that the white wife — and by extension, the white family was safe. The sexual exploitation of black women by white

Saturday, September 14, 2019

Jay Gatsby- The Legend Essay

‘It is not enough to make progress; we must make it in the right direction. ’ How important is it to apply this saying our lives? Well, is very important. What is that makes us human beings and not animals? Is it where we come from and what we have or self-control of our wants and needs? To what extent are we ready to go to gain power that we no longer remember who we are! Jay Gatsby from F. Scott Fitzgerald’s novel The Great Gatsby will be able to answer these questions to us. Jay Gatsby, a year or two over thirty, was a mysterious persona. He lived in West Egg, Long Island and was greatly known in the locality for his lavish parties that housed both the invited as well as the uninvited. With extravagant cuisine, rich fresh fruits from New York, Vladimir Tostoff’s Jazz and his Rolls Royce moving to and fro picking up guests, Jay Gatsby threw big parties. He used the phrase ‘old sport’ very often while addressing everybody. His picking of words with care only showed some fishiness regarding his identity. By calling himself an Oxford Educated and wealthy person without any family, he camouflaged his true identity and was a liar. Jay Gatsby, was truly James Gatz a nobody from North Dakota whose parents were unsuccessful farm people. Gatsby’s humiliation of being poor and a man without any class increased his hunger for power and he didn’t care how he got it. â€Å"Contemporary legends such as the â€Å"underground pipe-line to Canada. attached themselves to him, and there was one persistent story that he didn’t live in a house at all, but in a boat that looked like a house and was moved secretly up and down the Long Island shore† (Fitzgerald) only establishes the fact that his business was unethical and notorious. He was a bootlegger and had various links to people like Wolfsheim. His current attitude and outlook that showed off his wealth and dignity was certainly not inherit ed as he worked as a janitor and was a drop out from St. Olaf’s college in Minnesota. Unhappy about his poverty and class, â€Å"he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end. † (Fitzgerald) His belief that money and power could accomplish anything and change the past, only portrays his blatant attitude that led to conceal his true identity and he thus showed off his wealth through his parties despite that fact that it mostly invited fake people. Madly in love with Daisy, a beautiful woman who was married to the Tom Buchanan, Gatsby hoped to win her back and thus kept throwing those wonderfully big parties. His world and life revolved around the dream of winning back his love Daisy. â€Å"Gatsby buys his West Egg mansion with the sole intention of being across the bay from Daisy Buchanan’s green light at the end of her dock, a fantasy which becomes Gatsby’s personal version of the American Dream† (Novel Analysis). Having his emotions bottled up for Daisy for so many years, it became a burning passion in his heart, made him very obsessive. He used richness and wealth to lure her back to him. His love for Daisy had blinded him to the fact that she had left him for a man with solid position, wealth and prosperity which was another reason in his life to become rich. He idolized her and he felt married to her and wanted her back at any cost even though she killed Myrtle-Tom’s lover while driving Gatsby’s car. Having lived the life the way he want and working towards achieving his goal and dream, Jay Gatsby is that legend with whom we can relate ourselves. We all have wants and desires. But his desire for Daisy only led to his downfall. Misguided by his belief and seeking vengeance for Myrtle’s murder, Myrtle’s husband George killed Gatsby in his own pool thinking that it was Gatsby who murdered his Myrtle which in reality was Daisy! A funeral with only few friends and his father Henry Gatz and none of the fake people who attended his parties, nor Daisy for whom he was killed, Jay Gatsby’s life only portrays that it is not money that maketh man, it is his values and ideals. It is not what we want, but why we want something and a constant check on the direction we are going makes us who we are!